Thursday, May 15, 2008

Article Marketing - Is Your Article Optimized For User Searches

The primary reason you should be writing articles is to help your business or brand attract new customers or create awareness about a product or service you are offering. At the same time you should be giving useful information to your readers.

Before you start your article marketing campaign you should do your homework properly, your article titles should be optimized for people conducting searches in your market. This way, you make it easy for your prospects to find you when searching online. Let me give you an example; you are a real estate agent and you want to attract people to a book you wrote for first time homebuyers.

You decide to write an article as a way to market your book online. When choosing your title it should be one that a user will type into the search engines. For example "How much do I need to buy my first home". This is a title that a searcher will type into a major search engine like Google.

Assume this is the title of your article and you submit it to a major search engine, when the user does a search he/she will be able to find your article depending on the competition for the particular heading you choose.

Your article headings should make it easy for users to find your articles online. Keep in mind you have to be delivering useful and relevant content. This is one reason the search engines will have you listed in their search database.

I wasted 17months trying to drive profitable traffic to my website, but you should not do the same. Instead click here to get a copy of my "Quality Traffic Report". In it I will show you my results after testing article marketing vs. google pay per click, you can use the results to start driving profitable traffic to your website. You can also visit http://www.qualitytrafficbuilder.com/articlebuilding

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