Tuesday, May 6, 2008

Article Marketing to Drive Highly Qualified Traffic to Your Web Site or Blog

Article marketing is a great way to drive highly qualified traffic to your website. Here are the 3 steps:

Step One - Write lots of great quality articles - The higher your article volume, the higher all your other numbers are going to be. This includes highly qualified visitors to your web site. Write articles that are good enough to represent you well on the internet, give the reader good information, encourage the reader to know, like and trust you, and leave them wanting more from you. Write about the what, the why, and just enough of the how to give the reader something to do and something to take action on. Which leads to

Step Two - Craft a prospect pulling resource box - Your resource box is not the place to try to convince the reader that you are an expert in your niche. If you have not convinced the reader that you are an expert in your article, it is way too late to try to do so in the resource box. And they are probably not even reading your resource box anyway. The resource box is not about you, it's all about the reader. This is where you invite the reader back to your web site or blog to sign up for more great information.

Step Three - Powerful landing pages - Alright, so you have created a great article and a prospect pulling resource box, now what? Make sure you have good information and either a way for the reader to further engage you or spend money with you, or both, on your landing pages. You want to take really good care of the readers who come to visit your world.

And now I would like to offer you free access to two of my Instant Article Writing Templates so you can write more great articles in less time than you ever thought possible. You can download them by going to http://www.GreatArticleMarketingBlog.com

And you can discover some great landing page tips on a free webinar I did at http://www.ArticleGuySalesTemplate.com/replay

From Jeff Herring - The Article Guy & GreatArticleMarketingNetwork.com

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