Thursday, May 22, 2008

Article Marketing-Why The Hoopla Lately?

Article marketing has lately become a buzzword in internet marketing traffic sourcing circles, and one of the reasons is that it is one of the easiest ways to develop one-way backlinks from other web sites. And of course one-way backlinks are extremely important in the assumed search engine ranking formulas. (I say assumed because very few people really know the exact formula, except that it has been tightly estimated).

Many people are unaware of what article marketing really is, and how it can transform their internet business. To put it simply, it is a means of boosting not only direct traffic to your site, but also your listing in search engines such as Google.

Google, in particular, has set great store in how others regard your website. The more people who quote your website on theirs, and provide links for their visitors to also visit yours for further information, the higher Google will list you in their search results. You can use this in your article marketing campaign

Wouldnt it be fantastic if you had a means of persuading other websites to advertise yours? There is a way to do this of course. You can contact another webmaster and offer payment if they place your advert on their website. Such adverts are notoriously expensive. However, article marketing provides an easier, and less expensive, way of doing this. It is so simple, in fact, that it is surprising that it has taken so long to take off. And take off it has with a vengeance!

That is what is so wonderful about article marketing. Of course, for the article directories, who are generally monetizing their web sites via PPC or other revenue streams, need the content donated in the article marketing submission process, to create a rich haven of search engine friendly content.

Do you want to learn more about how I do it? I have just completed my brand new guide to article marketing success, Your Article Writing and Promotion Guide

Download it free here: Secrets of Article Promotion

Do you want to learn how to build a massive list fast? Click here: Email List Building

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