Is Your Email Signature an Effective Marketing Tool?
Is your email signature an effective marketing tool? Maybe, maybe not. It depends on where and when, and how you use it. This marketing tool is something you do not have to invest a dime in and can not only increase your visibility on the web, but also drive traffic to your website.
Cheap is good when paying for marketing, but free is even better! Email and internet block signatures are one of the most highly visible forms of passive marketing that cost only your time. Where do you put your name on the web? Have you tracked all the places where you could put your name out there every time you submitted something online?
Online forums
Articles
Blogs (yours and those you respond to)
Auto-responders
Directories
Track where you sign your name for one week. See how many places you respond to on the internet in that time, and then multiply that by thirty. If you only average 50 emails a day that could add up to more than 1500 opportunities to market what you do in just a month! That is 18,000 opportunities a year! The amount is staggering.
Adding the right signature to your emails, blog posts, newsletter, and e-zine articles is not only a great way to get your name out there, it tells people who you are, what you have done, and what you have to offer them. Your signature block helps the reader and potential client know:
Your company's name
Who you are (speaker, author, entrepreneur)
What you do (books/products/services )
How to subscribe to your newsletter or blog
Where to find you and your book/product/services on the web (URL's)
A good signature block is not just "another" marketing tool. It is possibly the most underutilized public relations instrument at your finger tips. Think of it as a virtual business card!
Shannon Evans, senior editor and owner of My Writing Mentor maintains two blogs:
http://www.authormarketingtools.wordpress.com
http://www.mywritingmentor.wordpress.com
Shannon is a member of The Author's Village a social network of professional authors and writers currently practicing their art. To join in the conversation or to learn more visit: http://theauthorsvillage.collectivex.com
posted by fdwvsmr92018 @ 9:39 AM
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