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Linking Strategies That Work

I read an article recently that stated the following:

"Landing pages are useful as motivators, as site directories, information sources and for many other valuable purposes. However, the development of an effective landing page takes careful thought and an understanding of what drives both humans and search engine spiders.

Generate increased site visitors and improve your conversion rate with a well-designed, well-written, well-placed and well-connected landing page on your site."

I have an issue with this statement. Did you know every page you publish may be a landing page?

Here is how . . .

Each page on your website is a different page; therefore, different content. If you optimize each page based on its relative content, then each page has different keywords. If you use WHITEHAT SEO techniques, like we do, it is very possible that a certain page may be highly ranked and enjoy top position on major Search engines.

This happened with our newsletter.

The work at Home Marketing Strategies 2007 newsletter enjoys a top position in all major Search engines for several reasons:

(1) it is published bi-monthly; thereby, creating changing content which Search Engines like,

(2) The information links within the newsletter are excellent,

(3) We publish our newsletter with Expert Ezine Authors who in turn submits our articles to SE's and provide us with an article archive for other pages on our site.

This creates perfect back links to our site.

How to be Successful

What separates successful sales people from everyone else?

I believe that most successful sales people, in virtually any industry, possess the following characteristic:

They are persistent. Selling, or running a business for a living requires a tremendous amount of persistence. Obstacles loom in front of us on a regular basis. But its what you do when faced with these barriers that will determine your level of success.

I believe it was Brian Tracy, ( Brian Tracy is Chairman and CEO of Brian Tracy International). Brian Tracy has consulted for more than 1000 companies and addressed audiences totaling more than 4,000,000. He once said that a person will face the most challenging obstacle just before they achieve their goal.

The most successful people, in any industry, have learned to face the obstacles that get in their way.

They look for new solutions. They NEVER give up. They are informed, trained, and enjoy meeting new people. That is why subscribers to our newsletter are successful.

How to create an effective "Tell-a-Friend" link.

It's fairly common for people to have a "tell a friend" link on their sites, but most are going about it the wrong way. Make a compelling tell-a-friend action simple.

First, create a link to it. Make it the main reason for the pages interesting and factual. Give them some great information and then ask them to tell friends. Next, change the way you are asking people to tell friends.

Do not just put it there on your site as a mild suggestion. Create a compelling reason for them to do so. It could be some type of freebie. Or ... It could be nothing at all.

WHAT?

Think about this for a while ... You are in a checkout line in a busy supermarket:

Example A - "Excuse me, I only have two items. May I check out first?"

Example B: - "Excuse me, I only have two items. May I check out first because I am in a rush."

It should surprise no one that over 60% of those asked in Example A said "yes" and over 90% of those in Example B said yes. In Example B, we have a more compelling reason. Example A is not very convincing at all.

Here is where it gets interesting ...

Example C: - "Excuse me, I only have two items. May I check out first because I have to finish dinner"

Over 90% of those asked in Example C said "yes."

" ... because I only have two items" is not a very compelling argument, but notice the response. The conclusion was, simply using the word "because" compelled those asked to comply.

Try using this same approach on your Tell-a-Friend statement and see what happens. A good test might be:

"Tell a friend about our newsletter because it's interesting" Or ... "Tell a friend about our newslettter because they will thank you for it." or better yet, "Tell a friend about our newsletter because it will save them TIME AND MONEY.

By the way, we have some great FREE ebooks downloadable from our newsletter page which will help drive your sales and increase profits. These ebooks are safe downloads, free of adware, spyware, or viruses. Be sure to tell a friend.

ENJOY!

The Better Website Masters of eMail Marketing

Happy marketing your online friend, Opportunities Now Internet Marketing Services, LLC 5755 E. River Rd. Tucson, Arizona 85750

http://mycashforever.com/newsletter1.html

posted by fdwvsmr92018 @ 10:21 AM