Monday, June 16, 2008

Viral marketing is a methods of list building

There are multiple methods of list building, and if you are just getting started, until you have gained mastery over one or two methods, it is advisable to use multiple methods of list building strategies. You’ll see every step of the process, no matter how small, in exacting detail so

  1. Shopping Cart and Search Abandonment E-mail Campaigns

    E-mail Marketing continues to deliver good results with new strategies like shopping cart and search abandonment e-mail campaigns. If a visitor abandons a cart with shopping items, the site triggers an e-mail with incentives such as discounts and coupons, compelling the user to come back and complete the transaction. Marketers are sending out e-mails with search term suggestions and alternate results when a visitor abandons the site after disappointment with search results. These strategies are seeing click through rates as high as 40%.

  2. Tapping the Mobile Market

    With rapid convergence between various media like internet and mobile, we will increasingly see WAP-formatted e-mail messages and landing pages as well as SMS based marketing. Mobile marketing will make it easy to send E-mails with local or regional content.

  3. Web Analytics and E-mail Marketing

    Shar VanBoskirk, senior analyst at Forrester, gave a break up of the current e-mail spending, during a webinar titled "The ABCs of ESPs.":

    • Delivery: 26%
    • Creative: 22%
    • Data Management : 11%
    • Analytics: 10%

  4. We will see spending under the web analytics head increase as advertisers ask for higher accountability of the e-mail campaigns. E-mail Marketing Service Providers will have to team up with Analytics providers to meet these needs.

  5. E-mail Authentication

    E-mail authentication by e-mail providers to prevent spoofing and phishing will become common. E-mail authentication frameworks like Microsoft's SenderId and Yahoo's DomainKeys are already in place. E-mail marketers will have to show more responsibility as the authentication records will have their IP addresses.

  6. Newsletters instead of Stand-Alone E-mails

    Newsletters will gain in popularity as a means of keeping in constant touch with customers. A prospect should normally be exposed 6-8 times to a product before making a purchasing decision. Periodic opt-in newsletters are very useful for repeat customer exposure. Further, customers can choose newsletters for products that interest them.

  7. Technology Integration with Existing Systems

    We will increasingly notice advertisers demanding integration of e-mail marketing campaigns with existing customer relationship management systems.

We offer Internet Marketing Services including Display advertising, Search Marketing, Social Media Marketing and Website Development. Creative, simple and effective internet marketing strategies for your business.

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posted by fdwvsmr92018 @ 10:52 AM

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