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A Return to Keyword Research

Keyword research is often discussed as something that is critical, but can be a bit grueling. In truth, it should excite you. It represents the identification of potential profitable business areas.

While doing keyword research is absolutely a critical step to any online marketing effort, most people make a major mistake when pursuing it. What is the mistake? They view the research as a one time event. In truth, you should return to your keyword research at regular intervals.

Let's look an extreme example. Assume I am opening a site selling bathing suits. Further assume I do my keyword research in late October. What am I going to find? Well, there are always going to a certain number of searches regarding just about any subject at any point in the calendar year. The data in this case, however, is clearly going to be compromised by the fact a majority of my potential customers are simply not looking for bathing suits in October. It's a bit chilly!

It goes without saying that a far better time to perform the keyword research for my site would be in spring and summer. Ah, but I need to launch my site in October. This conundrum raises a basic fundamental lesson of keyword research. You should be doing it at least quarterly or more often. Why? Well, each season presents a different set of data regarding what your customers are searching for.

For instance, the data I derive from my keyword research in January and May will be entirely different. This is because the perspectives of my buyers are going to be different. The January data will reflect customers that were searching for bathing suits as gifts for other in November and December. The May data will reflect the perspective of people looking for bathing suits for themselves. The keyword phrases from both sets of data will have some common themes, but also a significant number of unique phrases that can be mined for top rankings and leads.

At the end of the day, it is important to remember that keyword research is not a "one and done" task. It is an ever evolving area that reflects the continually changing interests of your prospects. Stay on top of it to stay on top of them.

Sam Alucard is with AlucardSEOServices.com - providers of SEO Services.

posted by fdwvsmr92018 @ 8:30 AM