Friday, May 23, 2008

Article Marketing Or Pay Per Click - Which Is Better?

There are many ways to advertise your business online; two of the more popular ways are by article marketing and pay-per-click marketing. With article marketing you write articles and they will usually be indexed in the major search engines such as Yahoo and Google as well as picked up by owners of ezines. This is how you get traffic to your website.

With Pay Per Click, you would pay for your ad to show up above the natural search results or beside them when a user does a keyword search with the search engines. You pay the search engine company each time someone clicks on your ad; the price you pay depends on the competition for that keyword.

I believe that when you are entering a new market you should start out with article marketing. If you have to write good articles about a topic or subject, you have to do research. The research you do will help you find pay per click ad space that is empty and you will be the only one advertising in that space.

Also keep in mind that the primary reason people use search engines is to get information, a lot of people believe that the useful information is only found in the search results as opposed to the pay per click side of the page. This is a big advantage to article marketers because they are able to give the user what they are looking for first, before trying to market to them. It's a very effective way of marketing.

When starting how I say go with article marketing, once experienced you can branch out to pay per click marketing.

I wasted 17months trying to drive profitable traffic to my website, but you should not do the same. Instead click here to get a copy of my "Quality Traffic Report". In it I will show you my results after testing article marketing vs. google pay per click, you can use the results to start driving profitable traffic to your website.

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