72878

Writing for Profit

Any and all writing is creative in it's own way with exactly the same aim regardless of its creative level. Our aim when we write something is to convey our thoughts to somebody else and that at the very least requires us to use our imaginations and to think with empathy. Clear thinking is always very hard work but without a process and a plan to map or think out what the message you want to convey is you will fail to reach your reader.

William Stronk had 10 rules for aggressive and direct writing

1.All good writing is good for the same reasons[ All bad writing is bad in its own particular way}

2.Vigorous writing is CONCISE which means a sentence should contain no unnecessary words, a paragraph no unnecessary sentences,for exactly the same reason that a drawing should have no unnecessary lines and a machine no unnecessary parts. Make every word tell.

3.WORDS are the only tools we have as writers so use them wisely and remember somebody out there is listening.

4.SHORT words are best and the OLD words, when they are SHORT, are the best of all;

5.Grammar matters

6.Good writing needs a plan so map out what you want to say to your reader on scrap and read it to yourself.

7.Great writing is aware of itself. even in a 20 word advert online with a company like google you can tell the writers that plan the message they deliver. And the return they get will be 10 fold. [I will lay out what makes good short advertising copy in the next few days]

8.Writing is only reading turned inside out so always read what you have written back to yourself.

9.Write for your audience and have empathy be the person you are writing to. ie.vividly imagine the person you are trying to reach and be them for just a minute or two.

10.Writing is the most exact form of thinking.

In the online business i run i pitch ideas all day everyday and it wont surprise you to know that like most things in life things and people connect and fit just like a jigsaw puzzle.

I will give you an example about some products I was asked to promote online. I had a person with a big selling type from home program that started to have a slump in his online sales figures so I designed a campaign on google around the things that connected to the market he was trying to reach and then I wrote a number of short adverts aimed things indirectly linking back to his market.

Typing = sore hands = hand creams = designer handbags = coffee = yoga so I simply used key words to direct the placement of my ads and suddenly my clients market was beginning to grow exponentially. Who types anwser a lot of people including stay at home mums so write about babies and daycare but research your subject and write with knowledgeable passion and the marketplace will react.

Tomorrow I will write about how to write for your audience and how to develop true empathy so you can reach your buyer and really have buy-in.

Paul Ritchie

C.E.O Paul Ritchie Advertising Group

http//www.excitepro.blogspot.com

Paul Ritchie specialises in online Advertising strategies for large multi-national corporates as well as running his own online product catalogue. To gain instant access to Pauls ideas you can visit his blogs on Marketing. http://www.trafficpayouts.blogspot.com is all about traffic generation

http://www.TheGenerationGaps.blogspot.com is about demographics

http://www.Adminder.blogspot.com is about pop under advertising strategy.

Paul would welcome the reprinting of this article provided that no part of the article thereof is edited and this resource box is included.

posted by fdwvsmr92018 @ 10:16 PM 0 comments

Almost Criminal Article Marketing Secrets That Will Produce Astounding Results

There are many different ways that you can market a product. Article marketing is one of my favourite ways and in this article I am going to explain why.

One of the biggest hurdles to succeeding online is generating trust. Usually this will be about seventy percent of the reason that somebody will buy from you.

As the famous sales trainer Jeoffrey Gitomer once said people only buy from other people that they like, know and trust. So many people online make this very important mistake. They put up a sales page and think that people will immediately flock to them and buy. However, many of the successful internet marketers today spent years building their name and credibility up.

So your number one goal to be successful online is get people to think of you as an expert. This will dramatically boost your conversion rate.

Now this is what makes article marketing such a powerful method of site promotion. It allows you to build trust with people and people who like your articles will read them consistently. In normal marketing like ppc and classified adverts you do not get the opportunity to build this trust.

So with article marketing before the reader has even visited your sales page they will have a significant amount of trust. This ultimately means that your conversion could be ten times better than advertising in other sources.

Finally, by writing good quality articles and submitting them frequently to article directories you will build a loyal following many of who will automatically purchase products.

Are you really interested in driving massive traffic to your website?

Here's the answer:

Secrets Of Article Marketing - Download your free ebook now.

Mark Abrahams is a full time internet marketer who has helped others to earn a living online.

posted by fdwvsmr92018 @ 7:15 PM 0 comments

Advanced Article Marketing Secrets - Learn The Fundamentals That Will Boost Your Profits Part 1

Article marketing is really one of the best ways that you can promote your business online. Basically, you can use this to promote nearly any type of product.

The big advantages is that it is completely free so you get to keep all the profits. Also the leads are proven to convert up to ten times better than other sources. Think about it logically who would you rather buy from an author who writes consistently and helps you to build your business or an advert that you clicked on in Google. As a famous sales trainer once said people only buy from people that they like, know and trust.

Now let us look at the purpose of an article. It's primary purpose is to generate leads. You may be wondering why you would like to do this? Very few people will actually buy from a site that they do not know much about the very first time. If you are very lucky you will get about one percent of people to buy.

An important part of the relationship selling of internet marketing is to generate leads and then first warm those leads up and establish trust and credibility with them before you start selling to them. At this point in time I am sure that you can see that article marketing is a long term process. You may only reap the full benefit a few months down the line. Your primary goal is to build a big list of long term subscribers that you can sell to over and over again.

Basically, this is an asset the same as a house or shares that you invest in. Every time you send emails to that list you will make money.

Are you really interested in driving massive traffic to your website?

Here's the answer:

Secrets Of Article Marketing - Download your free ebook now.

Mark Abrahams is a full time internet marketer who has helped others to earn a living online.

posted by fdwvsmr92018 @ 4:14 PM 0 comments

Announcing 4 Interesting Ways to Excel at Article Marketing

Do you feel like you've done more than enough with article marketing and still you cannot succeed? Perhaps there's something wrong with the techniques you have used. Or perhaps you're not simply looking at the right places.

When you're in article marketing, you shouldn't forget to submit them to various article directories. There are over thousands of people who come to visit them every day, looking for great information. Publishers, meanwhile, are hunting for any article that's worth publishing at their own websites.

Here are 4 interesting ways to excel at article marketing, particularly in article directories.

1. Choose the right category. Articles are separated in different categories, and it's your responsibility to identify the most appropriate one for your chosen topic or article. Make sure that this category will give you the kind of traffic that you definitely need for your website; otherwise, even if your article gets accepted, there will still be very low traffic conversion rate.

2. Follow the author guidelines. Each article directory has its own respective guidelines that you need to follow if you don't want your articles to be rejected or you getting banned. Before you submit your copies, ensure that you have read their terms and conditions and that you agree to everything that has been stated. Or else, you better look for other article directories.

3. Make use of keywords. Majority of these article directories allow authors to identify the keywords that best describe their articles. Just to guarantee that your copies will be searched not only in your chosen article directory but in search engines as well, come up with at most 8 appropriate keywords for your article.

4. Add a photo. A picture of you will make you more endearing to your readers. So take time to upload a photo in article directories. Also, don't forget to complete your profile and provide other contact details such as your e-mail address.

Do you want to learn more about how I do it? I have just completed my brand new guide to article marketing success, 'Your Article Writing and Promotion Guide'

Download it free here: Secrets of Article Promotion

Sean Mize is a full time internet marketer who has written over 1574 articles in print and 11 published ebooks.

posted by fdwvsmr92018 @ 1:14 PM 0 comments