Thursday, August 21, 2008

ROI Analysis for Implementing a Resource Scheduling Software

Scheduling

With a typical manual appointment book system, your employees invest much time in maintaining the book. Appointment rules are not built in the appointment book. Instead, your appointments may be based on the person speaking with your patient. If you are no longer using the book but instead using an appointment book software system, your appointment scheduling software may not maintain all appointment rules. Both of these types of systems hinders your ability to successfully manage all employees time (appointment scheduler, caregiver, front desk personnel) and provide quality patient care.

Lets take a look at a real world scenario. Patient A phones your office to schedule a follow-up to a wound care visit. Using book scheduling (either manual or software) your appointment scheduler must remember the rules for this type of visit. Unfortunately, Patient A is scheduled for a 15 minute appointment, but in reality the appointment includes time not only with the caregiver but also with a wound care personnel. Patient As appointment lasts 30 minutes. By the time Patient G is seen (assuming alphabetical patients) all appointments are 30-45 minutes behind schedule.

How much does this cost your practice? Lets assume Patient G has time constraints and was assured at time of scheduling he would be out of the office within 45 minutes. Patient G is now 45 minutes past his schedule time, and hasnt even seen the caregiver. Patient G may either leave your office (unseen) or complain loud enough in your waiting room for patients behind him to leave. If Patient Gs visit charge would have been $100, that revenue has just left your door. Let alone if other patients behind him leave as well.

If this is happens in your office, it does not happen only once. So, you must multiply that number by 3, 5, 10, times as often as this scenario happens within your practice.

Result A single patient leaving your office due improper appointment scheduling 3 times a month can cost your practice $3600 ($300 x 12 = $3600) per year. This cost is in addition to the employee labor costs involved to maintain your book schedule.

If you feel these projections are not accurate, you are probably correct. The costs are probably higher. The average charge is probably higher than $100. And, the frequency can be realistically higher than 36 lost appointments per year.

Investing in Resource Scheduling Software

With Resource Scheduling, appointment, caregiver, equipment, modality rules will be set up for your practice. The system should manage the rules, and appointment slots should be provided based on these rules. Ongoing labor costs will be minimized, as your employees are not learning the rules for each appointment type.

Most ASP medical scheduling software costs are less than $1,000 to install. With the above scenario, your organization should experience a return on your investment within 3 months.

Lost Appointment Costs - $300 per month (3 patients @ $100 charge per patient)

Labor Costs Lets assume an average of 1 hour per patient @ $25 per hour (appointment scheduler, caregiver, front desk personnel)

Estimated Lost Appointment Cost Total - $375 per month

With this analysis, you can see how investing in Resource Scheduling will provide a quick return on investment for your practice.

http://www.pdmsoftware.com

More Website Traffic - 5 Surefire Tips

If you have a website, then its lifeblood is traffic. If

you are selling your own product, you need more website

traffic to turn a percentage of visitors into buyers. If

you are selling someone else's product as an affiliate, you

need to constantly increase website traffic to offset

dwindling conversions as the product cools off. And if you

have created a high quality content site in order to

display AdSense, Chitika or other context sensitive

advertising units, then the more website traffic, the more

clicks on your ads.

Here are five surefire tips to increase your website

traffic:

1. Writing articles is a win-win-win situation. The ezine

editor gets content, the reader gets valuable information

and you get backlinks. And it's not hard, just tedious. Go

through everything you've written down as part of creating

your website and, if applicable, producing your product.

This is your area of expertise and others will benefit from

it. And it's original. Highlight separate topics and bring

like topics together. Associate relevant keywords with each

topic. Pick a keyword and write a headline based on it. Use

three to five relevant topics as your content.

Finish off with a resource box like mine at the end of this article.

Rinse and repeat until you've got several articles. To get

more website traffic, submit them to the major high Google

Page Rank, low Alexa Rank article directories. To find them,

Google "article directories" or visit the Traffic Floodgate website,

click on the site map link and then "Best Directories."

2. Create an account at http://www.trailfire.com Find

four other sites, blogs or articles on the same or a

similar topic as yours, but who are not direct competitors,

and link them and your site together in a "trail." Include

your best keywords in each review. Google loves these "fire

trails" and with luck will rank yours highly for your

chosen keywords.

3. An oldie but still a goodie. Create several unique

(very important - you will get deleted if they are the same

or even too similar - you might even need to create

separate accounts) advertisements at

http://www.craigslist.org across different regions in the

Small Business category, using your best keyword as the

anchor text linking back to your site. Craigslist has a

Google Page Rank of a whopping 8!

4. Every time you create a website, you should add a

Wordpress blog to it. If you're using cPanel, it's a very

simple process. Click on Fantastico, then select Wordpress

blog, new installation and follow the simple process

through. Do a Google search on Wordpress theme (free if you

like) pick one that appeals and follow the instructions to

change the theme. If you don't, your blog will look like a

million others. And what to post to your blog? Why, the

articles you wrote in Tip 1. Try to post one a week, and

watch your traffic go up.

5. Include a keyword based anchor text link back to your

website in every blog entry plus keyword tags. Tempt your

blog visitors with a free e-book or other valuable

information. Make sure that http://www.technorati.com/ is

included in your blog's ping list. (Click on

Options:Writing:Update Services to maintain your Ping

List.) Then when you post, the Technorati spider will list

your blog post on their huge PR8 site under each of your

tags.

Future articles will expand on each of the topics covered in this

article as well as introduce new ones, all with the single purpose

of getting more website traffic for you.

ABOUT THE AUTHOR: Phil Lancaster is recognized as one of the leading experts on getting new websites indexed and ranked quickly and then driving free, targeted traffic to them. To get his very latest resource and learn everything there is to know about getting an unstoppable flood of

traffic to your website, visit:

http://www.trafficfloodgate.com