An Outline of Google's Certification Program
Whether you're looking for a way to bulk up your resume or you're hoping to gain more expertise with internet marketing, the Google Advertising professional exam might be for you. This certification ensures that you have a good knowledge of Google AdWords and it will put you one step closer to being a qualified Google advertising professional. With a little bit knowledge under your belt, you can figure out if the Google certification exam is something for you.
Essentially, what this certification will cover is the concept of keywords. You'll be asked to judge the validity of key word strings and to judge what makes for valid search engine optimization. Google does provide you with tools towards learning about these concepts at their Learning Center, which is your prime resource upon taking this exam. This is the site that will provide you with the information you need to pass.
The exam itself is about 100 multiple-choice questions, with a time limit of 90 minutes. It is important to remember that the exam cannot be paused and if your browser crashes or your connection dies, that the timer will keep on going. If this should happen, you should contact the support area and find out what can be done. The exam is available to each customer twice a month, and if you have issues on one exam, you'll be able to retake once again that month.
The exam itself costs 50 dollars and the money once offered is non-refundable. You will need to pay the 50 dollars every time you want to take the exam. Keep in mind that the content of the exam does change, and that you might want to retake the test periodically to make sure that your knowledge is still current. Even as new as the certification is, you'll find that there has been an increase in the content covered in the time since it started.
A passing grade on the Google Advertising professional exam is to receive a 75%; you will be able to access your score via email as soon as you complete the exam itself. Your score will also be shown on your Client Center, as will a notice that you have passed the examination.
There are many reasons why you might want to take the Google Advertising professional exam and receive the Google certification, so investigate this exciting opportunity today!
Peng Joon is a veteran Adwords user and has authored many Adwords related guides.
Discover how you can easily pass Google's certification program by claiming your FREE report series that's guaranteed to put you 3 steps ahead over at http://www.AdwordsExam.com.
Fast List Building - Uncover 4 Best Methods to Increase Your List Building
Building a powerful, highly targeted email marketing list is one of the essential elements of a successful ebusiness. The quality and the size of this list determines the sales potential you obtain every time you send your email marketing material. Thus, it is crucial that you know how to continuously expand your list in order to potentially augment your sales.
1. Utilize article marketing technique. Online users will only subscribe to your list once you have proven that you are truly good on what you do and if you are a good source of information. You can effectively communicate your expertise and share your knowledge by writing and submitting articles to various publishing sites. You can then include the URL of your opt-in list to entice your readers to subscribe to your email marketing lists.
2. Make use of "baits". You can either present your potential subscribers with a part of an article or ebook that sounds promising and content-rich. Your readers will be able to access the remaining portion of the reading material once they have provided their contact information. If your content is enticing enough, you will surely get a lot of registrants from this technique.
3. Make use of squeeze page. This is the most common method used by millions of webmasters in expanding their email marketing lists. To make sure that your squeeze page is enticing, fill it with short testimonials, a bullet list of the benefits you can offer your potential subscribers and a sneak peak on what kind of information they can receive from you, should they decide to join your list.
4. Drive traffic to your squeeze page. Draw online users to your squeeze page by using proven and tested traffic-generating tools like forum posting, SEO, and article marketing.
To learn more, download my free guide, "How to Generate $15,000 Per Month Online" here: "How to Generate $15,000 Per Month Online"
Sean Mize is an internet marketing mentor who teaches people to generate over $15,000 per month online via automated systems and product funnels.
Article Marketing - Is Article Marketing A Surefire Way To Make Money Online?
Article marketing is a very easy foolproof model to follow. There's so many article marketing models to follow online and many people's whole business model is transparent. Most people don't see this and remain blind to this. If you open your eyes and model someone (note, not copy someone! But model their business model), then you are suddenly in business!
Speaking of that, I do use a pseudo name for marketing articles in niche markets. Many other Internet marketers do that too. So if you don't want people to spy on your niche marketing, use a pseudo name.
Why do so many people write a few articles and then call it a day?
People see 5 views over 3 days and think their 30 minutes spent writing article was a complete waste of time.
The article goes on to get 100-200 views or even 1000+ views after a year or so. Multiply that by 100 articles, or even 1000 articles, and imagine the traffic.
Most people hate writing, would rather spend their money on 'quick fix' traffic rather than outsourcing, or just hate the thought of contributing to an article directory's content bank. The truth is, we rely on authority sites to get traffic! That's the way it works online.
If you hate writing (and that's the excuse I often hear), then outsource your articles! It's not difficult. You don't have to do everything yourself if you want to make it online. Find a good article writer at a good cost and get your army of articles out there.
Fabian Tan is the author of the free 51-Page Report:
"Murder Your Job: How To Build Cash Sucking Autopilot Businesses In 30 Days Or Less!"
Head over to http://www.MurderYourJob.com to get your free copy now before it's gone!
Make Money with Articles by Using Free Articles Directories
Amongst the many ways of making money with articles, the use of free articles directories is one of the best. Free article directories are websites that house free articles and a simple Google search for "free article directories" revealed 210,000 entries.
Articles are usually placed on these sites by whoever owns the copyright to them as a way of making money with articles with a proven promotion method. Each article has the owners resource box placed under it so that those who eventually read the article will know who wrote it (or at least who owns it).
The article resource box contains your name and a brief bio plus at least one link back to your site or affiliate link. Some of the free article directories will allow you up to three links, which is even better. Thus readers of your article will be able to get in contact with or visit your website for further information.
Articles directories are a great place to put your articles so that they will make you money. By using this method, people who are interested in your product or service will see your article, view you as an expert in the subject, and will visit your website. Even if you cannot write or do not have any knowledge on the subject on which you are promoting (for example if you run an affiliate website), you can always hire a writer to do the work for you.
On the downside, getting quality articles written by a ghostwriter will be expensive to start with, but they will pay for themselves in no time, either through affiliate sales or sales of your own services. After that everything is then pure profit.
An Example:
If you want to think about this as an example; imagine that you are a career coach working from home and you could use some more clients. You write an article on a coaching related topic and submit it to various article directories. People who are looking for information related to the the subject you wrote about will read your article, see that you have the knowledge and skill that is needed to do a job for them, and visit your website or contact you via e-mail. Your article has just gained you a new client who may use your services regularly, but will definitely give you a nice profit at least once.
Furthermore, since you have posted it on a free article directory, others who have affiliate websites related to coaching will almost certainly use your article for their website. Since they must attach your resource box to it, this will bring you even more exposure for every website that re-posts your article and you will benefit from the traffic that they get to their website.
There are numerous article directories out there for you to utilize. Your best bet is to put a copy of each of your articles on every one for maximum exposure. It will eventually help to bring more traffic and customers to your website, which will lead to new orders and more profit. This is one of the simplest ways to make money with articles by using free articles directories.
Peter Fisher is an expert author and webmaster, writing and publishing articles to help people with their careers and to benefit from the power of the internet. Find more information you can use on making money with articles at Article Directories or for career information click Writing as a Career
Article Marketing Profits - Article Marketing Is A Number's Game
Many article marketers beginners don't notice any serious increase in traffic from writing articles, and this will lead them to the conclusion that this advertising method is useless.
Others believe that this strategy is mainly about getting backlinks to a website from the article directories themselves, and also from other webmasters who publish the articles. This couldn't be further from the truth. Let me show you how much traffic I get from my articles. I am talking about real visitors interested in what I have to offer.
Yesterday, I wrote 3 articles with a link to one of my websites in the forex niche. I've just checked my Ezinearticle account today, and I had 21 new visitors to my website. In fact, here is the count:
Article #1. 17 clicks
Article #2. 3 clicks
Article #3. 2 clicks
That's twenty two visitors. And this is only a couple of hours after my articles were accepted. I expect more than 100 clicks on these 3 articles alone over the next couple of weeks. Marketers who didn't notice an increase in click, sales and subscribers are obviously making some mistakes. Maybe they submitted only one article or two?
If it is the case, you need to know that article marketing is a number's game. The more article you get out there, the more money you will make. There is a right way and wrong way to do article marketing, and to really make a killing with article marketing, you need to learn how to get the most of our articles efforts.
I advise that you get a coach to show you how it works because you could waste hours and hours of your time with little to no results.
To learn more, download my Free Guide: "How To Earn $100K Per Year With Article Marketing".
Franck Silvestre makes thousands of dollars a year from affiliate and article marketing. Wonder what the secret to his success is? Discover how he does it at: http://www.mynetmarketingland.com/article-marketing/
Profitable Article Marketing - Uncover 4 Big Methods to Breakthrough with Article Marketing
Article marketing, which is also known as article syndication is an internet marketing and website promotion tool that involves posting articles to various publishing sites. The articles are then made available for other marketers or webmasters who wish to republish them on their website or blog while keeping the author's box intact. This can result to spreading of words about the author over the internet which can make him or her popular to his or her target market.
1. Get a hold of online users' attention. This is the first step to ensure your success in using this marketing tool. You must know the elements that you can use so people online will notice you. One of the best ways to get people to read your articles is by using striking titles. Your headlines must communicate the gist of your articles and the benefits they can offer to anyone who reads them.
2. Make your first paragraph equally compelling. After you have convinced online users to read your articles through your titles, you must know how to sustain their interest to compel them to read on. This can easily be done by making your first paragraph "meaty" and interesting. Spill in the great information on this part to keep your readers interested.
3. Be consistent. If you want to easily make a name online, you need to make your presence felt. You can do so by consistently submitting your articles on a regular basis.
4. Use striking resource box. The success of your article marketing campaign largely depends on the number of clicks that your resource box receives. That is why, it is of utmost importance that it is powerful and compelling enough to convince online users to click on it.
To learn more, download my free guide, "How to Generate $15,000 Per Month Online" here: "How to Generate $15,000 Per Month Online"
Sean Mize is an internet marketing mentor who teaches people to generate over $15,000 per month online via automated systems and product funnels.
5 Simple But Powerful Strategies To Making A Marketing Campaign Appealing!
Marketing campaigns cannot survive if they are boring.
It is a proven fact that there are more than three thousand marketing messages reaching out to the customers everyday! In such a crowd, it demands some tact and 'thinking outside the box' creativity if one expects to be recognized in such a competition. The following are some of the proven strategies that can help you make your marketing message appealing no matter the niche you're marketing in.
1. Talk to your customer/prospects in your marketing message to influence his mind. By using strong, creative, confident and exciting message you'll be aboe to embed your message in the customers'/prospects' thinking. This helps him to remember it for a longer time. The customer should feel empowered and should think of taking some action right away. For instance Nike's catch line 'Just do it', is a line that has such a great impact on the minds of the people that they use that line even when talking about everything else, along with Nike products. It is obvious that by adding certain features, the marketing appeal can be multiplied.
2. Scientists agree to the fact that using visuals to make a person learn something is the best option than any other means. Also as one of the famous saying goes "a picture speaks a thousand words". So the best bet is to add visuals to your marketing messages. Visuals can be anything like pictures, animations, or graphics. See yourself what wonders it does by placing a picture of a representative and products on the company's website. This not only brings the customers close but also strengthens the relationship.
3. You can add more meaning to your messages simply by using colors. Different colors depict different types of emotions. Red and blue are colors liked by aggressive shoppers whereas yellow color can catch good attention of the on lookers. Green reflects health, money and nourishment, so it can be used in food advertisement. Black means strength and power that is why it has been used by Jaguar, on their website background and advertisement. Wealth and royalty means purple. Colors used on business cards can also be used to attract the customers. But the colors should be carefully played with, too much can be distracting. When selecting colors for business cards, website font, website background, logo, etc., professional help can be sought to send the right message. You can also use fonts which change colors and graphics that move to your website to gain more attention.
4. There are lots of options available when thinking of what technology to use. The good news is that most of the options are cheap and easy to use. Audios and videos can be added to your website to attract attention. Like when one visits the Pepsi homepage, they are greeted with energetic music, which attracts teenagers instantly. To make a more realistic approach, welcome message, introduction video, interviews, or how the goods are produced, can be added to the website. Hearing a voice can be very touching and a rapport can be immediately developed with the visitor. Like Adidas' website opens with a video which truly fits their punch line, Impossible is nothing.
Business cards should be outstanding and at its creative best. Professionally designed graphics can be added to a brochure type of card. Information about the company, contact information, quotations, and picture can be added on four sides of it. The fonts should be the same.
5. Just listing the benefits of your product/service isn't enough. Customers want more, they want their needs to be met. Like if someone is thinking of buying an exercise equipment, don't just say that the machine has display, automatic incline, cooling device, CD player etc. But also add that there is a program with audio instructions which encourages the person to do exercise, which is meant for people who need real motivation to get out of their couch and to start sweating out. So convey exactly why the customer should use the product, be more precise.
Finally, uniqueness is the biggest key factor. Not only should the products and services be unique, the marketing campaign should be unique too. Not only will the effort be appreciated but also the impression will be everlasting. Once faith of customers is gained, they will be like free walking advertisement and will spread the word to their friends and acquaintances like anything.
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Copyright by Chadrack Irobogo 2007. All rights reserved.
Chardrack Irobogo is a writer with a passion for helping people achieve their personal and professional dreams through the provision of inspiring and empowering content.
The over-riding mission of his website http://www.themarketingmouse.com is to reveal proven and tested tactics and strategies to help you generate real and consistent revenue from your online business even when you are on a shoestring budget.
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* You have free reprint rights to this article. Feel free to post it to your website, in your email promotions etc as long as the resource box is not altered.
Online Marketing for the Newcomer
I have seen the best and the worst in offline and online marketing campaigns. As a new arrival or novice marketer there are a few guidelines that will guarantee your continuous online success.
No, its not the magic e-book nor is it the magic course. Do you realise these things are just like marketing books in a book store?
The most important thing to keep in mind is keep testing and improving on what works. Search engine optimization might work for me but it might not work for you. This does not mean that it is junk, it just means it does not work for you.
Let me start with this statement, "There is NOTHING WRONG with YOU!" You have all the makings of a true internet marketing success story. If you can breathe and learn from your mistakes, you are 90% there.
That is nice to hear, but how can you use what you have to become a success? You just knuckle down and learn how others are doing it and copy them. Lets talk about TESTING, today. Testing never lets me down and saves me more money than I can stand to loose.
Online marketing campaigns are designed to offer hourly or daily feedback. It used to take weeks or months to receive feedback from offline marketing campaigns. The funny thing is that internet marketers do not test and follow the feedback results. The websites we currently use have superior tracking ability. It just takes a little creativity and patience to see if something worked.
Run the campaign, check the raw server logs if you received traffic and who referred the traffic. If your traffic was nonexistent then you can complain and ask for a repeat campaign. Most advertisers will accept raw server logs and not third party traffic counters.
The most important thing I learnt while building my business is to research and test as much as possible. I learned to be as assertive with people and sort out problems and not just change my service to find another hopeless program out there.
Trust me when I state that the internet is never in short supply of marketing programs and strategies. Most are too saturated to work amazingly but most work well enough to build on. Remember building a business is like building a house. Step by step.
The best is to try and work with the current program until they too realise that they can not help you and they should give you compensation. I prefer to work with smart people who work to find solutions and not waste my time with office clerks who can not think for themselves. They basically run their company like their 9 to 5 office job.
You should not accept the usual lines like "Read the terms of service" That is a cop out and we all know it. People wish to be dealt with like they matter. Sending somebody to FAQs defeats them and makes them feel stupid. Anybody who makes you feel stupid does not want your business.
The customer may not be right all the time but he or she has feelings and being made to feel like an idiot does not make them trust you or buy from you.
I have saved the best for last, you just have to go to my website Online Marketing Resources to find out more about how to be successful online.
Constructing High Quality Articles For Your Home Business
It does not take much looking around or research to quickly find that high quality articles and good article content is a key component of traffic and profits for any internet business. This is especially true for anyone seeking to start or grow a home based business opportunity.
For home business opportunity owners having well written articles and content on our websites can be the difference between obscurity, on-going high volumes of traffic to our home business websites, and ideally a constant flow of revenues.
This all can be accomplished by careful attention to a few basics when it comes to creating and publishing your business opportunity articles. The intent of this discussion is to outline some of the more important of these considerations.
Article content: Many of the major search engines such as Google use a complex algorithm to assess specific criteria in establishing page rank and placement of a given website. One of the more important factors is good content which is in high demand, current in context, and those that maintain a consistency of context for any given topic.
These topics follow specific themes grouped together with word phrases and keywords which trigger those phrases. The more relevant and on-point a given article is to the identified keywords, the more likely the article will appear on a search of the intended search terms.
Likewise, the more often an article appears as a result of searches the higher the ranking in the search engines. Higher rankings translate in to traffic and ideally conversions into revenues.
As a starting point, make sure your articles contain good grammar, without spelling errors and generally are an easy and informative read. It is shocking and disappointing to read so many articles that do not meet even these fundamental starting criteria. Trust me, get this part right or you articles will not have a chance!
Keyword focused: To be successful potential authors much make sure articles use the keywords chosen as often as possible. Of course you have to do this without making it obvious you are doing so. Having carefully chosen the keywords to be utilized, make sure to weave the respective keywords into the article in a natural flow. Likewise, the article content must match the keywords chosen. For example, having article content that talks about pet care products is of no value for a website page with keywords focused on home based business or internet marketing opportunities.
The frequency of use of your keywords must be at or near normal averages for the targeted search engine. Each of the search engines utilizes differing preferences for what is an ideal number. Make sure that your article matches the criteria for your intended target market. This frequency is most commonly referred to as Keyword Density.
Basically, keyword density is a count of how many times any given keyword or phrase appears in a given article or webpage. A common benchmark that many of us in the home based business market use is a density of between a low of 9-10% and upwards of 15-16% keyword density. The important thing is to keep the flow of the article content natural, adding your keywords whenever possible in this natural flow.
Use your articles as part of an overall link strategy. This is accomplished by including an "about" or "author bio" section at the end of your articles. This is a great opportunity to describe yourself, your particular expertise and of course a link back to your website.
This article is a basic primer about the issues involved with writing home based business opportunity articles. However, it will give you a solid foundation on where to focus your efforts to ensure your articles achieve maximum benefit once they reach the enzine and article directories.
Stephen Wright is President & CEO of InternetMarketingUSA.com Every home based business website needs guidance and advice on improving revenues and profits. Visit us today for information, tools, and techniques and proven to make you successful. Get Started Today! http://www.InternetMarketingUSA.com
Top 3 Internet Marketing Promotion Tips
So you want to construct a very profitable internet marketing promotion?
Many do, but few have the understanding, and patience to maximize profit potential using effective internet marketing strategies.
When I use the term online internet marketing I am referring to promoting a product or service, whether it is yours or others, and getting as many qualified visitors to visit your website as humanly possible.
When many business owners start e business marketing as an additional avenue of marketing they feel all they need to do is put up a website, and qualified buyers will flock to the webpage, and money will fall from the sky. Not necessarily so.
In an internet marketing promotion this is the farthest thing from the truth. First off, you have to get your site ranking high in the search engines for specific keywords.
Unless your internet business wants to buy traffic via pay per click, or offer an affiliate internet marketing program, the website traffic will be minimal unless you rank for high searched upon keyword terms.
Minimal web traffic equals minimal sales. You have to put forth a continuous effort driving traffic to your site, day after day.
Here are 3 internet marketing promotion tips that will assist you in getting the most out of your online marketing promotion.
1. Continuous, internet promotion using as many online marketing strategies as possible.
It takes continuous work as an online marketer to drive traffic to your site. You must hit as many traffic avenues as possible.
Some web traffic creation strategies include article marketing, submitting press releases, launching an affiliate program, SEO your site, and invest in pay per click advertising.
A winning internet marketing tip is to have a diversified internet business strategy for driving qualified visitors to your website.
Promote! Promote! Promote! You have a choice. You can do the work yourself, or delegate your internet marketing promotion tasks to others. The most successful online marketers leverage their time by having others do traffic generation tasks for them. Do what is best for your specific internet business.
2. Always be building relationships.
When I mean relationships I mean with possible joint venture partners, or affiliates, as well as visitors to your website.
To have a really effective internet marketing web site promotion you will want to build a list of people highly interested in your product. Without a list you may never get another chance to market to a web visitor again. Once they are gone, they generally are gone! Therefore, I highly recommend giving visitors something valuable in exchange for signing up for additional information. You can then begin building a relationship with your prospects, and begin turning them into paying customers in the very near future.
Another top internet marketing tip is to focus on building a relationship with your list. People will buy from those who know you, like you, and trust you.
It is important for your internet marketing promotions to build relationships with other marketers who have lists of people. That way you can form joint ventures with people to promote your internet marketing product, or service.
3. Always be testing.
It is always important for your internet marketing promotion to always be testing. Know your conversion rates, and continually strive to beat the control. Your sales copy needs to improve each month. Never be satisfied. If you are, you are throwing money away.
Have a mindset that your copy is the worst it will ever be, today. Keep testing, and tracking to increase sales conversion rates.
For your website promotion internet marketing business get familiar with the overall conversion rate, value per visitor, and lifetime value of your customer.
Having a firm grasp on these numbers. Attempting to improve them will quickly put your internet promotion in overdrive.
Continuing education should always be a key to your internet marketing promotion strategy. Attempt to keep up with the latest online marketing tips, tricks, and techniques, and inject the ideas into your overall plan.
For even more internet marketing promotion tips, and reviews visit internet marketing business reviews.
Link Building - Search Engine Optimization's Vital Requirement
An effective and thematic link building strategy can strengthen your website's actual presence on all major search engines such as Google, Yahoo, MSN, and many more. Link building is an innate part of off-page search engine optimization services as it enhances a website's competitive streak. It also gives your website a prominence in the Internet circles. Link building process is usually termed as activities taking place behind the scenes, as far as search engine optimization is concerned.
Link building means directly or indirectly linking your website with other websites. This is basically done to generate increased traffic flow. There is a popular belief that, link building is just about swapping links with every website possible. This is not true and it is always wise to indulge in link building only with websites that are termed as your potential customers in an online marketplace. Although majority back-links help in achieving better ranking on search engines; in reality, they are nothing but adding a link to your own webpage from another webpage.
There are certain tips that should be kept in mind while putting the link building process to effective use:
A- Try to build and exchange links with big websites. By big websites we mean, those websites which are both renowned and widely surfed by the Internet surfers.
B- Always exchange links with websites that have content and services more or less similar to yours. For instance, if your website deals with education, it will be sagacious to have back-links from those websites that talk about schools, universities, colleges, and learning institutions.
C- As we know content is the king of your webpage and there is no alternate for it. Majority times, users are captivated to a webpage because of its unique and engrossing content. Optimum usage of correct keywords and key phrases in the content will go a long way in fetching higher page ranks.
Link building is mainly done in three prime types:
1- One-Way Link Exchange The first and the foremost is one-way link exchange. In this link building process, web pages are usually submitted in various article directories providing back-links to submitters. You can also pick free links from directories that allow this process.
2- Two-Way Link Exchange Second to follow is two-way link exchange. In this process, two websites offering same or related services mutually agree to establish back-links with each other. This is basically done to generate traffic diversion.
3- Three-Way Link Exchange Last but not the least is three-way link exchange. In this link exchange process, one party owns two website, whereas, the one has only one. Fairly newer websites can gain links on prominent websites using this link exchange process.
Link building is certainly the most reasonable search engine optimization service as it comes free of cost. Moreover, it can help your website in fostering better relationships in the online marketplace along with high search engine rankings.
The author is dynamic web content writer and budding SEO. He has got the experience in writing quality content for various websites and getting them optimized too. You can view his website for more information.
Using The Art Of Pre-Selling To Increase Conversions
Many websites make the mistake of attempting the hard sell from the very first page that visitors reach. While sales pages do work under certain circumstances, the concept of pre-selling is one that can be used to generate greater conversions and improve bottom line profit.
When visitors first arrive on the pages of your website, they don't know you or anything about you. This makes them unlikely to purchase from you, without some ground work. Pre-selling persuades your visitors that they can trust you and that they can complete a secure, safe, and advantageous transaction on your page.
Be Perceived As An Expert
The most effective method of pre-selling is to be perceived as an expert on the topic of your site. In order to this effectively you first need to get to know your visitors and understand what they are looking for. The majority of visitors are more likely to be looking for information than an immediate source of a product.
Providing information to your visitors puts them in the frame of mind that means they are ready to purchase from you. They begin to trust you and believe what you say - in short, they perceive you as being an expert. Once you have identified yourself as an expert in a field, you are able to make suggestions and your visitors will be more perceptive to those suggestions.
Start The Sale
Once you've provided a reasonable amount of information and have come across as being an expert, then you can begin to offer related services or products. Ensure that those products or services you do offer are related to the information you have provided.
It's important to differentiate between hard selling and pre-selling. If you have an e-commerce store then you should have a good idea of the pages that are visited by people looking to buy and people looking for information. Consider the keywords they used when searching (for organic and paid listings) because these will give a god indication of whether to sell or pre-sell.
Match Your Voice To Your Visitors
The art of pre-selling doesn't have to be difficult. If you're dealing with individuals then consider using an informal and friendly tone. For businesses and organizations, a formal and informative mannerism will serve you well. Above all else, experiment with different techniques and methods - stick with those that work (although there's usually room for some improvement and optimization) and improve on those that don't.
WebWiseWords is a professional website content writer, helping to improve conversions and increase traffic through SEO copywriting and an extensive range of copywriting services. See how they can help increase conversions using the art of pre-selling on your website.
Online Marketing Hierarchy and Definitions
Here is a short list of common terms with my version of their definitions and in their hierarchical structure.
Online (or Web Site) Marketing: I think a case can be made that online marketing and website marketing are two different functions, but only slightly. However with the advent of pay-per-call it will be entirely possible to market your online without even having a website. Not sure if that would be advantageous or not, but possible. I place a distinction here between online marketing and search engine marketing because the functions of online marketing , while including search engine marketing, may bypass the search engines altogether.
Examples: email marketing, link buying, renting or exchanging (when done for exposure, not search engine relevance), online ad placement, website design, usability, conversions, etc.
> Search Engine Marketing: SEM is the primary subset of online marketing and focuses its marketing efforts primarily to gain additional web-site exposure via the search engines.
Examples: SEO, Pay-per-click, press release distribution, link building (all forms), keyword research, traffic analysis, etc.
> > Search Engine Optimization: SEO is the act of manipulating a websites on and off-page factors causing the search engines to recognize the site as relevant for specific keyword phrases. The primary function of search engine optimization is get a website ranked, drawing new traffic to the website. What happens once they get there is, by the strictest definition (and one employed by most SEO companies) is not under the purview of the SEO company. Usability and conversions are both functions higher up the chain.
Examples: code and text optimization, keyword research, link building, ranking reports, etc.
Many of the jobs that need to be performed can cross each into other categories. For example, keyword research is the function of SEO and SEM, same with link building. It is important, however, to recognize the distinctions in each of these categories. While everything an SEO does is considered a function of online marketing, if you hire an SEO or purchase an SEO only service, dont expect to receive search engine marketing or online marketing service with that. And if you do want those services included, be ready to pay substantially more for the service.
Stoney deGeyter is president of Pole Position Marketing (http://www.PolePositionMarketing.com), a search optimization marketing firm providing SEO and website marketing services since 1998. Stoney is also a part-time instructor at Truckee Meadows Community College, as well as a moderator in the Small Business Ideas Forum. He is the author of his E-Marketing Performance eBook and contributes daily to the E-Marketing Performance marketing blog. (ea)
Article-Marketing @ Ezinearticles: Are You Optimizing Your Links In The Author's Resource Box?
Article marketing is a fascinating field due to the many unique ways that well written articles can help promote your website. One of those ways is the viral nature of article marketing...essentially your material can end up on an unlimited number of websites.
Here is where it can get real exciting, lets suppose that those websites that are publishing your articles are well ranked themselves in the search engines. We know that well ranked sites will enjoy a steady flow of visitors so your article is now being seen by human eyes that may want to click on your links to get more information from you.
This would be what is called direct referrals and in this case the link's text and format does not really matter. The visitor will simply click on the link and be taken to your site.
Now, when referring to the link's text and format what exactly am I talking about? I referring to what is called the anchor text. Without going into an in depth Hyper Text Markup Language (HTML) lesson, let's just think of anchor text as being the actual text that you click--in other words it is the text that makes up the link.
Why is the actual text that we click in the link important? Remember when we talked about the human visitors to all the websites that have our article? We failed to mention the other "visitors" that will be frequenting those sites...Yes, that is right, the search engine spiders will be visiting those sites as well.
Their mission of course will be to gather and index all your article's content-to include your author resource links. If everything is formatted corrected, then these spiders will follow your links back to your website.
Unlike humans, the search engine spiders do care what text is used to make up the link. This is the concept that will allow you to optimize your website. How is this done? let's take a look at the examples below.
Example link format 1:
http://www.ezinearticles.com/ ---This is how you will see most links formatted here. This is just the website's address and by default the EzineArticles website automatically adds the necessary code to display this as a link ( This is done behind the scenes and you do not have to do anything to get the link built.)
Example link format 2: Article Submissions
Run your mouse over the link above and you will see that it still points to the same website, but there is one very important difference here--the link text--in this case the words "Article Submissions" are now pointing to the website.
Basically what I have done is to use the keyword phrase "Article Submissions" as the anchor text for the link. Search engines will treat anchor text as being more important or more relevant within the site, and if you manage to get your article published on a well ranked site, then you will see a boost in your ranking for the keywords you have chose to use in the link text.
As you can see, choosing the right link text for your site can add a considerable boost to your search engine rankings. Always remember that anytime you are placing a link to your site anywhere and you have the option to use relevant keywords in the link text then be sure you do so.
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