Friday, June 6, 2008

Article Marketing - The #1 Use For Using Article Marketing

If you're looking for a great free advertising source then look no further than article marketing.

Article marketing is the best way you are going to find for free advertising.

Not only is article marketing a great no cost way of promoting a product or service but there's another benefit that shouldn't be over looked.

You also brand yourself as an expert in your field or topic that your article is about.

To make the most out of your article marketing efforts you should make your articles between 250-500 words long.

Fill your articles with great useful content.

Make sure your article is stuffed with a solution to a problem your reader can relate to.

Like the article you are reading right now is giving you the best ways to use article marketing for maximum results.

Don't try to sell anything within the article itself.

You do the selling in your resource box at the end of your article.

Your resource box is nothing more than an eye catching advertisement for your product or service.

You should make your resource box ad compelling enough to make the reader click to your website so you can either sell them a product or collect their name and email address for future follow up.

Once you have your article written, spell checked, and ready to go, you will want to submit it to an article directory.

One of the best directories is http://ezinearticles.com

You will want to write and submit at least 1 article per day for the best results when using article marketing.

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How to Effectively Market Your Business With Internet Articles

If you have an internet business, you are probably constantly learning new twists and turns within the market, as it is changing daily. That is part of being a great businessperson, and most have become accustomed to learning the tactics and methods of internet marketing and business marketing. This article will discuss the different ways in which you can utilize internet articles to help you market your business.

Content Articles

Great articles can be used on your website for several purposes. One of the great things that articles do for your website is provide credibility for you and establish you as an expert in your niche. Customers would much rather purchase products or services from people they consider experts. This is just a simple fact. Think about it. Would you rather purchase something from someone who didn't know much about the product and was just selling it, or from someone who has studied the product for years and brings it to you with confidence?

Another thing that internet articles on your site can do is help your site become listed higher in the search engine display pages. With the proper use of SEO and keywords, your site can benefit from articles that contain your site's main and secondary keywords. This is extremely helpful. Did you know that most people never leave the first page of Google, Yahoo, or MSN search results? This is why it is so essential that you show up on the first page every time. Proper SEO internet articles can do just this.

Article Marketing

Article marketing is fast becoming one of the best ways to establish credibility for you within your niche and to get your name and information out there to the public. It is also one of the best ways to generate traffic to your website. You will submit quality, original, and search-engine-optimized articles to article directories. They will be programmed with keywords so that when someone searches on a particular keyword, your article should be displayed within the search results. As customers read your articles, they will see a byline with your author information as well as a link back to your website. This is a great way to get new customers, sales, etc.

Internet articles are a great way to market your business, and with the help of a qualified and talented ghostwriter or freelance writer, this can be accomplished easily! You can find ghostwriters or freelance writers from several places on the internet, including by doing a Google or Yahoo search. Many writers have their own sites. You can also visit a great writing site where freelance or ghostwriters are waiting to write custom content unique to your needs. Of course, you should be sure to check samples from these writers to be sure they have a good grasp of the desired language, as well as knowledge of how SEO and keywords work. Above all, you should be sure that their articles are desirable for customers to read, and draw the customer in rather than boring them to death. Good luck in your marketing ventures.

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Arrgh. . .Those Stupid Internet Marketing Cliches Are True!

If you have read any internet marketing resource ever created, you have no doubt seen simple, one sentence, pot-shot solutions to all of your problems: You will only be successful if you think you are successful. You will make money if you work hard. Think outside of the box. Content is king!

. . .If you fail to plan, you plan to fail.

How can this possibly help me, you think. These people are just crack-pots! They do not actually have any real help to offer me--just general advice, which really has no practical implications for me and for my business.

This is exactly what I thought and this is now what I see newer marketers and affiliates saying. I was always skeptical of general advice. I thought success stories that ended with an exhortation to "work hard" and "make plans" and "think outside of the box" were just plain worthless.

What I now know (what I have learned as I slowly became more successful) is that this "common wisdom"--which I initially regarded as foolish and too unspecific--was actually the best advice available on the internet and it didn't even cost me money.

These simple cliches make up the best possible over-arching structure of complex business and marketing plans. They arbitrate the decisions of the most successful internet marketers. And when marketers decide to be short-sighted and deny these cliches for quicker returns, they are smacked-down and brought to reality or ruin by the manifestation of these cliches.

As someone who has received many brutal, unrelenting smack-downs from the Internet, I can verify this.

So what is it about these cliches that give them such universal, lasting truth?--They ignore hype. They ignore nuance. They don't marry a fad. And most importantly, they are results-oriented.

They don't give you the specifics. They tell you what to focus on--broadly--and allow you to find the best way to nuance, build, and strengthen that simple concept, which ultimately should to be your choice, anyway. Just think: if we all tried to occupy the same niches, optimize for the same keywords, and advertise on the same sites, then none of us would be making money (and this is actually why quite a few of us do not make money).

If you create an ebusiness according to these simple cliches, you will not become wildly successful overnight. You will not find that silver bullet to turn everything around. You will simply create a solid, practical business with linear increases that achieves realistic outcomes and will one day--with enough work--become that profit-pulling empire you have dreamed of since day one.

That's great. But how do I apply these ethereal parcels of "wisdom" to my real ebusiness?--Through structural adjustments and long-term planning, the two most important parts of building a successful, long-term internet business.

Unfortunately, too many new internet marketers--in their eagerness to see immediate results--refuse to plan anything. Instead, they rush forward, purchasing products and services and piles of nonsense that, no matter how good they are, cannot be useful unless implemented within a solid business plan.

They get frustrated. They give up. They fail.

Other internet marketers, weary of trying new plans, constantly pound away on unprofitable ideas that also will never achieve long-term results. They purchase thousands of clicks, impressions, and guaranteed visitors. They never remake the amount they spent on advertising.

They get frustrated. They give up. They fail.

They never sit down and create plans. They never follow up with those plans and revise them as they go. They make no structural adjustments to their businesses to reflect their successes and failures.

They react to everything immediately or just stagnate altogether.

But you are different. You will no longer do this. You know that content really is king. And that if you want to succeed, you really must work hard.

You know that when you make a new product, you had better be thinking outside of the box or else you will be smacked-down by those stupid cliches that make you cringe whenever someone repeats them.

So set goals and try to achieve them. Make your business results-oriented. Stop hinging your entire internet business career on a single marketing fad. Don't count your e-chickens before they hatch!

. . .And most importantly of all, always remember: if you fail to plan, then you plan to fail.

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You may use this article for reprint, as long as it remains unaltered and the resource box and author information are included. - Isaiah Hull

Isaiah Hull is a widely-published business tips writer, a professional internet marketer, an affiliate program PTL, and the publisher of two ebusiness and marketing training courses. Hull earns an income by training ordinary people to use simple, replicable, step-by-step plans to earn any amount of income on the internet. One such plan can be found at the following URL on his website: http://www.workathomerightnow.net/

List Building-Making Your Articles Keyword Dense

We've been discussing driving traffic to your list building page by using articles, and it's an incredibly important concept. If you do not learn how to drive traffic to your list building or squeeze page, you... will... fail. I guarantee it. So, let's expand more on using articles to get traffic.

This time, I want to discuss how to make articles "search engine friendly." This will get your pages to the top of the search engine results pages (SERPs) and increase your list building power.

The first thing you should do is to gather a list of keywords and keyword phrases, which are also referred to as "keywords." Go to Overture.com's search tool and see how many searches were made in the previous month on some of those words. Think about using any of the keywords that have 500 searches or more.

For instance, if you search the term "list building," at Overture, you might get results like, "email list building, and opt-in list building." It may be hard to compete with some of the highest-ranked keywords, so you may want to concentrate on keywords that are less searched because there is less competition.

So, let's say you choose "opt-in list building" for the keyword you want to use so that you can dominate that search space. And let's say you're promoting an ebook about list building. OK, then, your title might say: List Building | Free Ebook Helps You to Maximize Your List.

In the body of your article, you'll tell people how to build their lists by reading this free ebook. Right? Use "opt-in list building" and maybe "free ebook" as many times as you can, without what's called "keyword stuffing." You want to keep the flow of your article natural and you want to use the keywords early and often, especially in the title. Just be sure the article flows when you've finished it.

In your signature box, you're going to use your keyword again, like this: Joe Smith is an affiliate marketer, and stands by, "List Building Book Title." Be sure to pick up this free ebook at http://listbuilidngbook.com (and no, it's not a real site).

Now, how to you know if your density is too much or too little? Well, the guideline for the whole article, including title and source box is 2 to 5%. Ok, great, right? How can you tell?

There are a couple of free keyword density analyzers online where you can input text and find the information you need. You can search for "keyword density analyzer" and come up with a bunch, but most of them are for pages already online. You want one that analyzes text. Then, plug in the text of your article and the analyzer tells you how high or low your density is.

If you find your density is too low, add keywords where you can without making the article sound funny. Or, edit out some of the text. If you find the density is too high, find ways to say "opt-in list building" in a different form, like plain "list building." It will be hard to find synonyms for that phrase, but you get my meaning. If your density is too high, get rid of some keywords or write more text.

When you have your keyword density between 2 and 5%, you're set. Check your spelling and upload your article to a directory. It will soon start driving traffic to your squeeze page and you'll be list building in no time.

Tellman Knudson is CEO of OvercomeEverything, Inc. Learn how to build a powerful and responsive list quickly through his premiere list-building course, MyFirstList.com.

The Truth About Search Engine Optimization

While the basics of Search Engine Optimization or SEO are pretty much textbook, it isn't the textbooks that you're competing with, it's the competition ... who within the most competative markets make it almost impossible to get to that search engine position of being number one. Discovering the Truth about Search Engine Optimization will require an analysis of every factor of optimization.

Professional SEO

Profession Search Engine Optimization (SEO) is more than simply understanding the goal of a website. The real SEO Professional, or real 'Search Engine Optimizer', will do extensive query-based keyword research because they know professional optimization needs a strong keyword foundation.

SEO professionals ask the all important question ... Who is the "target audience" or the "target market" ... and then, they work to create a website that brings their content to that audience through the search engines.

Search Engine Optimization (SEO) involves:

-Optimizing every page's page titles, meta tags, attributes, anchor text and more.

- Theming of the primary domain, sub-domains and supporting web properties (such as blogs, forums and companion websites).

- Content is king ... and paramount to good optimization.

- Search engine friendly GUI navigation (internal linking strategy). - A must have 'inbound link' building strategy (external links coming in).

The professional SEO (search engine optimization) knows that if you want to be found in the top of the search results for a competitive keyword term, you have to cover all your search engine optimization basics and more. That means both, exceptional website on-page and external off-page SEO, as well as a fully comprehensive link strategy.

Professional SEO Company

Any Professional SEO worth hiring understands that effective SEO (search engine optimization) constant continuing education because the search engine algorithms and the rules search engines use to position a web page within the search engine results page (serp) are always changing. The search engine most challenging to the SEO professional is Google. Here's Google's tips on things to look for in an SEO company:

- Be wary of SEO firms that send you email out of the blue.

- No one can guarantee a #1 ranking on Google.

- Be careful if a company is secretive or won't clearly explain what they intend to do. - You should never have to link to an SEO.

- Some SEOs may try to sell you the ability to type keywords directly into the browser address bar.

- Choose wisely.

- Be sure to understand where the money goes.

- Talk to many SEOs, and ask other SEOs if they would recommend the firm you're considering.

- Make sure you're protected legally.

- Professional SEO Strategy and Conversion

The truly Professional SEO and Search Engine Optimization Company understands that there are other considerations to be kept in mind.

For example, a website must not only be optimized for search engine spider algorithms, but it also has to remain optimized for the visitor as well. Ranking number one in all the major search engines is what gets the visitors to your website, but then the website must convert those visitors into actual sales.

Professional SEO is like Royalty

If content is king, then website design is queen. The combination of the two, if done correctly, will produce results for both your search engine rankings and your revenue. While keyword location, weight (absolute and relative), density, proximity, frequency, keyword targeting ... is a important part of the puzzle, how the code for the website is created and the linking strategies are equally considered royalty in the world of the professional optimizer. The knowledge of how best to accomplish that is always changing and that's why a real SEO professional who is on top of the trends, can be worth gold to the success of your business.

About the Author: Bobbie Grennier is an SEO copywriter and SEO web site writer at http://www.SEO-Writing.com. She publishes several blogs, but you're most likely to be interested in her Webmaster Blog at webmaster.typepad.com. Visit her web sites http://www.wild-wolf.com or http://www.wildwolf.ws for more SEO information or FREE reprint articles.

A Return to Keyword Research

Keyword research is often discussed as something that is critical, but can be a bit grueling. In truth, it should excite you. It represents the identification of potential profitable business areas.

While doing keyword research is absolutely a critical step to any online marketing effort, most people make a major mistake when pursuing it. What is the mistake? They view the research as a one time event. In truth, you should return to your keyword research at regular intervals.

Let's look an extreme example. Assume I am opening a site selling bathing suits. Further assume I do my keyword research in late October. What am I going to find? Well, there are always going to a certain number of searches regarding just about any subject at any point in the calendar year. The data in this case, however, is clearly going to be compromised by the fact a majority of my potential customers are simply not looking for bathing suits in October. It's a bit chilly!

It goes without saying that a far better time to perform the keyword research for my site would be in spring and summer. Ah, but I need to launch my site in October. This conundrum raises a basic fundamental lesson of keyword research. You should be doing it at least quarterly or more often. Why? Well, each season presents a different set of data regarding what your customers are searching for.

For instance, the data I derive from my keyword research in January and May will be entirely different. This is because the perspectives of my buyers are going to be different. The January data will reflect customers that were searching for bathing suits as gifts for other in November and December. The May data will reflect the perspective of people looking for bathing suits for themselves. The keyword phrases from both sets of data will have some common themes, but also a significant number of unique phrases that can be mined for top rankings and leads.

At the end of the day, it is important to remember that keyword research is not a "one and done" task. It is an ever evolving area that reflects the continually changing interests of your prospects. Stay on top of it to stay on top of them.

Sam Alucard is with AlucardSEOServices.com - providers of SEO Services.

Article Marketing What the Experts Won't Tell You

The reason so many webmasters fail at article marketing is because they do not know the key points to the strategy. If you are writing with no proven direction then you are just wasting your time. It is imperative that you follow these proven steps if you want to start succeeding in your article marketing campaign.

- Providing your viewers with valuable information is essential. But alone it will not pave the way to article marketing success. Valuable information must be implemented by a personalized, eye-catching writing style. If you are not doing this then you are most likely losing loads of valuable clicks to your signature block.

- Create an eye-catching title. It is a proven fact that the title of your article is what makes it sell. There are so many webmasters simply wasting their time by creating a quality article only for it to sit in place and collect dust because of poor title writing. I find that using your keyword in the first three words of the title provides the best results.

- Take time when creating the signature block because this is the time to sell yourself and your product. Second to poor title creation, poor signature block writing is sure to point your viewers in other directions. When you write the signature block do not just place your name and the URL to your web site. You need to convince your viewers that they need to click on that link or they are missing out on something big.

- Now that you have created an eye-catching article with a signature block that tells your viewers they better click or they will miss out; you need to find places to submit it to. Many people believe that mass distribution is the way to go. What they do not know is that laziness does not pay off. Search engines do not like to find the same content over hundreds of sites; most being low ranking. What they do like to find is the same content on five or six high quality sites. This says that the content is worthy of high search engine placement. Find the top five or six article directories and submit to them only.

Joshua Spaulding is an Author and Webmaster providing Proven ways to Make Money Online and Write a Quality Article. Joshua would like to invite you to join in on the Free Training at http://www.EZ-OnlineMoney.com

Productive Article Marketing Revealed - 4 Comprehensive Ways to Multiply Your Article Marketing

Article marketing is one of the best website SEO strategies that is designed to get free targeted traffic for your website. It works by writing original articles that are related to your target niche and submitting them to various article directories online. These articles are then posted by publishers so other webmasters and ezine publishers can use them for free as long as they keep the resource box that directs online users to your website.

1. The success in article marketing largely depends on the quality of articles your write. In order for your copies to be widely distributed, they must be easy to read, well-written and focused on your target niche. Focus on writing articles that offer solutions as these are the kinds of copies that are often search for by most online users.

2. Choose keyword-rich titles. People search the internet through the use of keywords. When you make your headlines keyword-rich, they will be most likely to be found by your potential readers. To further entice your readers to open your articles, make sure that your headlines are intriguing and attention-grabbing.

3. Keep your articles short. Online users today have shorter attention span and they prefer short articles that are direct to the point and meaty.

4. Multiple the number of your articles. While it it true that the quality of your articles is the number one element that dictates the success of your article marketing campaign, the quantity of your articles plays crucial part too. As each submission grants you one quality inbound link, the more articles you submit, the more links you obtain for your website that can result to increased traffic and of course, sales.

Do you want to learn more about how I do it? I have just completed my brand new guide to article marketing success, 'Your Article Writing and Promotion Guide'

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Sean Mize is a full time internet marketer who has written over 1574 articles in print and 11 published ebooks.

Internet Marketing Strategies - 3 Simple Mind Blowing Internet Marketing Strategies

The competition is getting pretty fierce these day with more and more people moving their business online. You need to stay one step ahead of the pack and these simple internet marketing strategies will help you leap ahead of everyone else.

Tip #1 - Be unique. You need to stand out and be different than all the other people. In order to do this, you need to be yourself. Inject your own personality into your marketing efforts.

Don't use cookie cutter websites, emails and ads. Create your own style. Use your own flair and you will notice better results.

Tip #2 - You need to be aggressive in all your internet marketing strategies. Learn to harness and use all the proven techniques of spreading the word about your new business.

Use article marketing to brand yourself as an expert in your field. You can use pay per click advertising to drive targeted visitors to your website. You can use forums to help drive interested people to your offers. You need to stay constant and consistent or your results will not be what you expect.

Tip #3 - Join up with other marketers in your niche and do joint ventures together. This is a favorite of all the internet marketing strategies and for good reasons.

Teaming up with other marketers can not only provide you with a built in system of making profits, you can also do each other favors such as: building each others lists, split the costs of advertising, barter for help on other aspects of your business, etc. All you need to do is use these proven internet marketing strategies in your business and you will notice a marked improvement in your results.

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Amazing Article Marketing - Latest 3 Phenomenal Methods to Increase Your Article Marketing

Article marketing is the best promotional and traffic-generating tool in the internet today. It can easily augment your website traffic, pull up your search engine ranking, position yourself as a key person in your industry, build that trust and great business relationship with your client base, increase your sales leads and ultimately, improve your online revenue.

Here are the 3 phenomenal methods to increase your article marketing:

1. Write more. If you really want to increase your article marketing, the first thing that you need to consider is to multiply the number of your output to easily increase the inbound links for your website. You can spend more time writing or pick topics that do not require extensive research. You can also hire ghostwriters who can provide you quality and well-written articles for $5-$15 each depending on the topic, length, and your expected delivery date. Though this method will cost you, you will be able to get the credit for the articles as they will be posted under your name.

2. Submit your articles on a regular basis. To strengthen your online presence and your position as an expert on your chosen niche, make it a habit to submit your articles on a regular basis and avoid long absences so your readers will not forget about you. Publish your content not only on article submission sites but also on directories, social bookmarking sites, Squidoo, forums, blogs, and on your own website. You can also use them as content when you publish your ezine or when you create your ebook.

3. Your topics must be related to your offering. The goal in marketing your articles is to draw quality traffic to your website. The best way to do that is to write articles that are closely relevant to your products so you can attract online users who are most likely to buy from you.

To learn more, download my free guide, "How to Generate $15,000 Per Month Online" here: "How to Generate $15,000 Per Month Online"

Sean Mize is an internet marketing mentor who teaches people to generate over $15,000 per month online via automated systems and product funnels.