e-Marketing Strategy: 7 Dimensions to Consider (the e-Marketing Mix)
What is e-Marketing?
e-Marketing is still quite a controversial subject to talk about, since no one succeeded to unify the various theories around it; however there is one thing upon which there is no doubt that e-Marketing first appeared under the form of various techniques deployed by pioneer companies selling their products via the internet in the early 90's.
The frenzy around these new marketing techniques created by e-tailers and supported by the internet rapidly gave birth to a new dimension of what we knew as Marketing: the e-Marketing (electronic Marketing).
There are many definitions to what e-Marketing is, the simplest and shortest one being formulated by Mark Sceats: e-Marketing is Marketing that uses the internet as manifestation media. A working definition is that coming from a group of CISCO specialists: e-Marketing is the sum of all activities a business conducts through the internet with the purpose of finding, attracting, winning and retaining customers.
e-Marketing Strategy
The e-Marketing Strategy is normally based and built upon the principles that govern the traditional, offline Marketing the well-known 4 P's (Product Price Promotion Positioning) that form the classic Marketing mix. Add the extra 3 P's (People Processes Proof) and you got the whole extended Marketing mix.
Until here, there are no much aspects to differentiate e-Marketing from the traditional Marketing performed offline: the extended Marketing mix (4 + 3 P's) is built around the concept of "transactional" and its elements perform transactional functions defined by the exchange paradigm. What gives e-Marketing its uniqueness is a series of specific functions, relational functions, that can be synthesized in the 2P + 2C+ 3S formula: Personalization, Privacy, Customer Service, Community, Site, Security, Sales Promotion.
These 7 functions of the e-Marketing stay at the base of any e-Marketing strategy and they have a moderating character, unlike the classic Marketing mix that comprises situational functions only. Moderating functions of e-Marketing have the quality of moderate, operate upon all situational functions of the mix (the classic 4 P's) and upon each other.
1. Personalization
The fundamental concept of personalization as a part of the e-Marketing mix lies in the need of recognizing, identifying a certain customer in order to establish relations (establishing relations is a fundamental objective of Marketing). It is crucial to be able to identify our customers on individual level and gather all possible information about them, with the purpose of knowing our market and be able to develop customized, personalized products and services.
For example, a cookie strategically placed on the website visitor's computer can let us know vital information concerning the access speed available: in consequence, if we know the visitor is using a slow connection (eg. dial-up) we will offer a low-volume variation of our website, with reduced graphic content and no multimedia or flash applications. This will ease our customer's experience on our website and he will be prevented from leaving the website on the reason that it takes too long to load its pages.
Personalization can be applied to any component of the Marketing mix; therefore, it is a moderating function.
2. Privacy
Privacy is an element of the mix very much connected to the previous one personalization. When we gather and store information about our customers and potential customers (therefore, when we perform the personalization part of the e-Marketing mix) a crucial issue arises: that of the way this information will be used, and by whom. A major task to do when implementing an e-Marketing strategy is that of creating and developing a policy upon access procedures to the collected information.
This is a duty and a must for any conscious marketer to consider all aspects of privacy, as long as data are collected and stored, data about individual persons.
Privacy is even more important when establishing the e-Marketing mix since there are many regulations and legal aspects to be considered regarding collection and usage of such information.
3. Customer Service
Customer service is one of the necessary and required activities among the support functions needed in transactional situations.
We will connect the apparition of the customer service processes to the inclusion of the "time" parameter in transactions. When switching from a situational perspective to a relational one, and e-Marketing is mostly based on a relational perspective, the marketer saw himself somehow forced into considering support and assistance on a non-temporal level, permanently, over time.
For these reasons, we should consider the Customer Service function (in its fullest and largest definition) as an essential one within the e-Marketing mix.
As we can easily figure out, the service (or assistance if you wish) can be performed upon any element from the classic 4 P's, hence its moderating character.
4. Community
We can all agree that e-Marketing is conditioned by the existence of this impressive network that the internet is. The merely existence of such a network implies that individuals as well as groups will eventually interact. A group of entities that interact for a common purpose is what we call a "community" and we will soon see why it is of absolute importance to participate, to be part of a community.
The Metcalf law (named after Robert Metcalf) states that the value of a network is given by the number of its components, more exactly the value of a network equals the square of the number of components. We can apply this simple law to communities, since they are a network: we will then conclude that the value of a community rises with the number of its members. This is the power of communities; this is why we have to be a part of it.
The customers / clients of a business can be seen as part of a community where they interact (either independent or influenced by the marketer) therefore developing a community is a task to be performed by any business, even though it is not always seen as essential.
Interactions among members of such a community can address any of the other functions of e-Marketing, so it can be placed next to other moderating functions.
5. Site
We have seen and agreed that e-Marketing interactions take place on a digital media the internet. But such interactions and relations also need a proper location, to be available at any moment and from any place a digital location for digital interactions.
Such a location is what we call a "site", which is the most widespread name for it. It is now the time to mention that the "website" is merely a form of a "site" and should not be mistaken or seen as synonyms. The "site" can take other forms too, such as a Palm Pilot or any other handheld device, for example.
This special location, accessible through all sort of digital technologies is moderating all other functions of the e-Marketing it is then a moderating function.
6. Security
The "security" function emerged as an essential function of e-Marketing once transactions began to be performed through internet channels.
What we need to keep in mind as marketers are the following two issues on security:
- security during transactions performed on our website, where we have to take all possible precautions that third parties will not be able to access any part of a developing transaction;
- security of data collected and stored, about our customers and visitors.
A honest marketer will have to consider these possible causes of further trouble and has to co-operate with the company's IT department in order to be able to formulate convincing (and true, honest!) messages towards the customers that their personal details are protected from unauthorized eyes.
7. Sales Promotion
At least but not last, we have to consider sales promotions when we build an e-Marketing strategy. Sales promotions are widely used in traditional Marketing as well, we all know this, and it is an excellent efficient strategy to achieve immediate sales goals in terms of volume.
This function counts on the marketer's ability to think creatively: a lot of work and inspiration is required in order to find new possibilities and new approaches for developing an efficient promotion plan.
On the other hand, the marketer needs to continuously keep up with the latest internet technologies and applications so that he can fully exploit them.
To conclude, we have seen that e-Marketing implies new dimensions to be considered aside of those inherited from the traditional Marketing. These dimensions revolve around the concept of relational functions and they are a must to be included in any e-Marketing strategy in order for it to be efficient and deliver results.
Otilia Otlacan is a young certified professional with expertise in e-Marketing and e-Business, currently working as independent consultant and e-publisher. She developed and teach her own online course in "Principles of e-Marketing" and is also a volunteer Economics teacher.
You can contact her via her personal website at BRAINmarketing.net or check out her latest developing Marketing resources project at TeaWithEdge.com
e-Marketing Strategy: 7 Dimensions to Consider (the e-Marketing Mix)
What is e-Marketing?
e-Marketing is still quite a controversial subject to talk about, since no one succeeded to unify the various theories around it; however there is one thing upon which there is no doubt that e-Marketing first appeared under the form of various techniques deployed by pioneer companies selling their products via the internet in the early 90's.
The frenzy around these new marketing techniques created by e-tailers and supported by the internet rapidly gave birth to a new dimension of what we knew as Marketing: the e-Marketing (electronic Marketing).
There are many definitions to what e-Marketing is, the simplest and shortest one being formulated by Mark Sceats: e-Marketing is Marketing that uses the internet as manifestation media. A working definition is that coming from a group of CISCO specialists: e-Marketing is the sum of all activities a business conducts through the internet with the purpose of finding, attracting, winning and retaining customers.
e-Marketing Strategy
The e-Marketing Strategy is normally based and built upon the principles that govern the traditional, offline Marketing the well-known 4 P's (Product Price Promotion Positioning) that form the classic Marketing mix. Add the extra 3 P's (People Processes Proof) and you got the whole extended Marketing mix.
Until here, there are no much aspects to differentiate e-Marketing from the traditional Marketing performed offline: the extended Marketing mix (4 + 3 P's) is built around the concept of "transactional" and its elements perform transactional functions defined by the exchange paradigm. What gives e-Marketing its uniqueness is a series of specific functions, relational functions, that can be synthesized in the 2P + 2C+ 3S formula: Personalization, Privacy, Customer Service, Community, Site, Security, Sales Promotion.
These 7 functions of the e-Marketing stay at the base of any e-Marketing strategy and they have a moderating character, unlike the classic Marketing mix that comprises situational functions only. Moderating functions of e-Marketing have the quality of moderate, operate upon all situational functions of the mix (the classic 4 P's) and upon each other.
1. Personalization
The fundamental concept of personalization as a part of the e-Marketing mix lies in the need of recognizing, identifying a certain customer in order to establish relations (establishing relations is a fundamental objective of Marketing). It is crucial to be able to identify our customers on individual level and gather all possible information about them, with the purpose of knowing our market and be able to develop customized, personalized products and services.
For example, a cookie strategically placed on the website visitor's computer can let us know vital information concerning the access speed available: in consequence, if we know the visitor is using a slow connection (eg. dial-up) we will offer a low-volume variation of our website, with reduced graphic content and no multimedia or flash applications. This will ease our customer's experience on our website and he will be prevented from leaving the website on the reason that it takes too long to load its pages.
Personalization can be applied to any component of the Marketing mix; therefore, it is a moderating function.
2. Privacy
Privacy is an element of the mix very much connected to the previous one personalization. When we gather and store information about our customers and potential customers (therefore, when we perform the personalization part of the e-Marketing mix) a crucial issue arises: that of the way this information will be used, and by whom. A major task to do when implementing an e-Marketing strategy is that of creating and developing a policy upon access procedures to the collected information.
This is a duty and a must for any conscious marketer to consider all aspects of privacy, as long as data are collected and stored, data about individual persons.
Privacy is even more important when establishing the e-Marketing mix since there are many regulations and legal aspects to be considered regarding collection and usage of such information.
3. Customer Service
Customer service is one of the necessary and required activities among the support functions needed in transactional situations.
We will connect the apparition of the customer service processes to the inclusion of the "time" parameter in transactions. When switching from a situational perspective to a relational one, and e-Marketing is mostly based on a relational perspective, the marketer saw himself somehow forced into considering support and assistance on a non-temporal level, permanently, over time.
For these reasons, we should consider the Customer Service function (in its fullest and largest definition) as an essential one within the e-Marketing mix.
As we can easily figure out, the service (or assistance if you wish) can be performed upon any element from the classic 4 P's, hence its moderating character.
4. Community
We can all agree that e-Marketing is conditioned by the existence of this impressive network that the internet is. The merely existence of such a network implies that individuals as well as groups will eventually interact. A group of entities that interact for a common purpose is what we call a "community" and we will soon see why it is of absolute importance to participate, to be part of a community.
The Metcalf law (named after Robert Metcalf) states that the value of a network is given by the number of its components, more exactly the value of a network equals the square of the number of components. We can apply this simple law to communities, since they are a network: we will then conclude that the value of a community rises with the number of its members. This is the power of communities; this is why we have to be a part of it.
The customers / clients of a business can be seen as part of a community where they interact (either independent or influenced by the marketer) therefore developing a community is a task to be performed by any business, even though it is not always seen as essential.
Interactions among members of such a community can address any of the other functions of e-Marketing, so it can be placed next to other moderating functions.
5. Site
We have seen and agreed that e-Marketing interactions take place on a digital media the internet. But such interactions and relations also need a proper location, to be available at any moment and from any place a digital location for digital interactions.
Such a location is what we call a "site", which is the most widespread name for it. It is now the time to mention that the "website" is merely a form of a "site" and should not be mistaken or seen as synonyms. The "site" can take other forms too, such as a Palm Pilot or any other handheld device, for example.
This special location, accessible through all sort of digital technologies is moderating all other functions of the e-Marketing it is then a moderating function.
6. Security
The "security" function emerged as an essential function of e-Marketing once transactions began to be performed through internet channels.
What we need to keep in mind as marketers are the following two issues on security:
- security during transactions performed on our website, where we have to take all possible precautions that third parties will not be able to access any part of a developing transaction;
- security of data collected and stored, about our customers and visitors.
A honest marketer will have to consider these possible causes of further trouble and has to co-operate with the company's IT department in order to be able to formulate convincing (and true, honest!) messages towards the customers that their personal details are protected from unauthorized eyes.
7. Sales Promotion
At least but not last, we have to consider sales promotions when we build an e-Marketing strategy. Sales promotions are widely used in traditional Marketing as well, we all know this, and it is an excellent efficient strategy to achieve immediate sales goals in terms of volume.
This function counts on the marketer's ability to think creatively: a lot of work and inspiration is required in order to find new possibilities and new approaches for developing an efficient promotion plan.
On the other hand, the marketer needs to continuously keep up with the latest internet technologies and applications so that he can fully exploit them.
To conclude, we have seen that e-Marketing implies new dimensions to be considered aside of those inherited from the traditional Marketing. These dimensions revolve around the concept of relational functions and they are a must to be included in any e-Marketing strategy in order for it to be efficient and deliver results.
Otilia Otlacan is a young certified professional with expertise in e-Marketing and e-Business, currently working as independent consultant and e-publisher. She developed and teach her own online course in "Principles of e-Marketing" and is also a volunteer Economics teacher.
You can contact her via her personal website at BRAINmarketing.net or check out her latest developing Marketing resources project at TeaWithEdge.com
Article Marketing - Your First Steps in Article Marketing
Would you like a free strategy for driving traffic to your web site? Would you like a free strategy for creating more prospects? Would you like a free strategy for building your list? Would you like to know a free strategy for creating more customers?
Would you like all these things even if you knew that these strategies slam dunk work?
Then article marketing is for you.
Now, here are your first steps in article marketing.
Step 1 - Write a great quality article. Offer good information that your reader can use right away. Help them to know, like and trust you.
Step 2 - Write a great resource box that invites the reader to take an action. Ask them and guide them to click on the links back to your web site or blog.
Step 3 - Have the reader go to a page in your web site where they opt-in with their email address to get something of value that you are offering for free.
Step 4 - Take really good care of the people on your list. Stay in touch with them. Ask them what they want to learn and then deliver it.
Step 5 - Offer the people on your list your quality products and services.
Step 6 - Rinse and repeat. In other words, do this over and over again.
This simple six step process will drive more traffic to your web site, create more prospects, build your list and create more customers.
So please tell me why you would not want to jump right away into article marketing.
With your permission, I'd like to offer you free access to two of my Article Writing Templates to help you get started in Article Marketing. You can download them by going to http://www.TheArticleGuy.com/bonustemplates.htm
Would you like to get in on our free weekly Article Guy TeleSeminars? Visit http://www.TheArticleGuyTeleSeminars.com to get started today!
From Jeff Herring - The Article Guy and GreatArticleMarketing.com
Article Marketing - Your First Steps in Article Marketing
Would you like a free strategy for driving traffic to your web site? Would you like a free strategy for creating more prospects? Would you like a free strategy for building your list? Would you like to know a free strategy for creating more customers?
Would you like all these things even if you knew that these strategies slam dunk work?
Then article marketing is for you.
Now, here are your first steps in article marketing.
Step 1 - Write a great quality article. Offer good information that your reader can use right away. Help them to know, like and trust you.
Step 2 - Write a great resource box that invites the reader to take an action. Ask them and guide them to click on the links back to your web site or blog.
Step 3 - Have the reader go to a page in your web site where they opt-in with their email address to get something of value that you are offering for free.
Step 4 - Take really good care of the people on your list. Stay in touch with them. Ask them what they want to learn and then deliver it.
Step 5 - Offer the people on your list your quality products and services.
Step 6 - Rinse and repeat. In other words, do this over and over again.
This simple six step process will drive more traffic to your web site, create more prospects, build your list and create more customers.
So please tell me why you would not want to jump right away into article marketing.
With your permission, I'd like to offer you free access to two of my Article Writing Templates to help you get started in Article Marketing. You can download them by going to http://www.TheArticleGuy.com/bonustemplates.htm
Would you like to get in on our free weekly Article Guy TeleSeminars? Visit http://www.TheArticleGuyTeleSeminars.com to get started today!
From Jeff Herring - The Article Guy and GreatArticleMarketing.com
Bum Marketing Method Exposed - Why I Market Exclusively With Articles Part 1
I am going to try and keep this series of articles straight to the point as I will try to give you a very simple and proven plan that you can use right away to start generating profits from your home internet business using the bum marketing method.
However, be advised as there will be some work involved. Like anything in life you reap what you sow. Most people make the common mistake when they start a home based internet business of mainly doing research. To succeed you need to use a system that works and then take massive action. So by not taking any action even if their website is not perfect they ultimately set themselves up for failure.
At this point you may question me and ask can I really be successful with this system? Well this is my own unique system that I am personally using so that I know it works. I am sure that you must have read plenty of adverts by now promising instant riches. Well I am sorry to disappoint you as this system will not provide instant riches. However, if you follow it you will build a stable internet business with hard work that can become lucrative if you are persistent and have an entrepreneurial mindset. So just remember that all you need is time and massive effort to succeed using bum marketing.
The very first step is just to get going using this proven bum marketing method. Most people have a mental barrier about succeeding online. Once you put in some work and you earn your first few dollars you will realize that success is possible. This will allow you to focus more and achieve better results.
Usually people who fail with internet marketing have actually never had any tangible success. That is the main reason they give up as they think of it as an impossible dream.
I am really a bit introverted so running a business where I need to call people or sit in a shop really does not appeal to me. I once tried face to face selling and I absolutely hated it. I think that is why most people fail in network marketing as nobody likes rejection.
So with this system of bum marketing it entails mainly communicating or writing and thinking like an entrepreneur. You can start off by recommending products as an affiliate marketer using a system like Clickbank to earn commissions. Once you start seeing results you can also develop your own unique products.
Here's your chance to drive massive traffic to your web site:
Download my free ebook here: Secrets Of Article Marketing
Mark Abrahams is a full time internet marketer who has helped others to earn a living online.
Article Marketing - Write Your Way Into Search Results - Traffic And $$$
In my regular scouring of the internet marketing do's and don'ts, I come across an endless sea of opinions, many of them contradictory of other opinions by internet marketers and gurus. You may have seen something like what I'm referring to. Some internet marketers will tell you "Adsense is dead", while others assure you that "There's still life in Adsense and other Pay Per Click programs!" One of the topics that has come to my attention recently is regarding the use of articles to raise the search ranking of your website and do some honest to goodness SEO (Search Engine Optimization).
There are several aspects to SEO, of course. This article takes a look at articles and how their content can be used to your advantage to build your website popularity.
One opinion I've seen time and time again that has been trumpeted by scores of marketers, and that has never been contested, is "search engines love content." I'll go a step further and say, "Search engines love original content."
If you want to see what I'm referring to, do a search under "article sites" and see how many directories you pull up. Article directories are out there in droves, keeping a large supply of articles that can be (and usually are) used by people publishing ezines or adding content to their sites. I've submitted articles to several of these sites for free. Here's why submitting articles is a win-win situation:
Win for you: You get to include a "resource box" with your article, which can be a link back to your website (or the affiliate site you are promoting)
Win for them: ezine publishers need to come up with articles every day/week/month. Webmasters want their proverbial "regularly updated content." Article directories give them the ammo they need to keep their updates regular and their content fresh.
Of course, this does mean you will need to write. If you like to write already, great - get started! If writing is about as fun for you as pulling your teeth with rusty jumper cables, all is not lost. My suggestion is to look at sites like Elance (www.elance.com) and look for writers on the topic you want to cover. Elance has a bidding system, which allows you to post a project for bids and let prospective writers bid on it. Once you have your article written, you will need to submit it. There is an endless array of article sites on the web. You can also take a shortcut by trying an article submission tool.
Something else to remember - SEO will take awhile. Even if you have submitted articles, you must give them time to make their way into the hands of those people who will publish them on sites and on the web.
So there you have it - articles help you promote your web site the write way!
Paul Heingarten is an entrepreneur, author and consultant. He owns several websites and has assisted business owners with website design and marketing. Take a look at his site http://www.theebookstar.com to see a great collection of ebooks available on topics like website marketing.
Write Your Affiliate Business Marketing To Success And Build Trust
Article marketing is an extremely strong targeted internet marketing system to drive organic search engine and article directory traffic to your own website. It`s low-cost or no-cost and an excellent way to make yourself trustworthy.
One of the best ways to distribute your marketing articles widely and build contacts for your affiliate business program is to submit articles via submission service or software, which can throw your article into thousands of websites and directories all over the Net.
Your blog is an ideal place for article submissions, especially if you use the social bookmarking and pinging and let the whole internet society to know that your new post has just arrived!
The mass distribution does not require an original marketing article, but when you include, as I recommend, the high ranking, authority article directory, like EzineArticles.com, into your medium arsenal, they require original one and they thank you by throwing your article high into the search engine result page.
In the article marketing the content is the king and if you write royal stories, other affiliate business marketing webmasters will copy your article into their websites.
Now you just got free advertising, which shall bring targeted visitors and more fame to yourself!
The affiliate business marketing get gimmick to the reader to get more and especially makes him to click the link in the Bio Box.
If the title is the king of the article, the teaser makes the reader to go on, the article body gives additional information ( but not everything ), the Bio Box is a text ad, which draws the enthusiasm to the top in the article end and makes the reader to want more, to click.
We can say that the Bio Box is very important and it must include your name and the keyword as an anchor text plus a small text ad, which can persuade the reader to click the link there.
Many affiliate business marketers publish articles on their websites in the article pages or in their blogs. This is a great visitor service and after you have written a nice set of marketing articles, visitors can use them as an affiliate business library by bookmarking that page.
One of the article marketing benefits is that it works also long term and if you have done a careful work with the keyword picking you can enjoy a regular traffic during a long period of time, because the marketing articles will stay in the Net for years.
If you sometimes feel, that your head is empty and you just cannot find new topics, just type your affiliate business keyword into Google and you can get tons of good ideas or go to the EzineArticle and look at the table of the latest submissions there.
I like the article marketing especially because you can express yourself and really show that this is your way to do the affiliate business marketing. That is the fact, which know one can copy. So just do it!
Juhani Tontti, B.Sc., Marketing. Let The Article Marketing To Make Your Promotions! Visit My Site And Find Lots Of Good Examples Of My Marketing Articles And Copy Them Into Your Own Affiliate Business Marketing Site.
Write Your Affiliate Business Marketing To Success And Build Trust
Article marketing is an extremely strong targeted internet marketing system to drive organic search engine and article directory traffic to your own website. It`s low-cost or no-cost and an excellent way to make yourself trustworthy.
One of the best ways to distribute your marketing articles widely and build contacts for your affiliate business program is to submit articles via submission service or software, which can throw your article into thousands of websites and directories all over the Net.
Your blog is an ideal place for article submissions, especially if you use the social bookmarking and pinging and let the whole internet society to know that your new post has just arrived!
The mass distribution does not require an original marketing article, but when you include, as I recommend, the high ranking, authority article directory, like EzineArticles.com, into your medium arsenal, they require original one and they thank you by throwing your article high into the search engine result page.
In the article marketing the content is the king and if you write royal stories, other affiliate business marketing webmasters will copy your article into their websites.
Now you just got free advertising, which shall bring targeted visitors and more fame to yourself!
The affiliate business marketing get gimmick to the reader to get more and especially makes him to click the link in the Bio Box.
If the title is the king of the article, the teaser makes the reader to go on, the article body gives additional information ( but not everything ), the Bio Box is a text ad, which draws the enthusiasm to the top in the article end and makes the reader to want more, to click.
We can say that the Bio Box is very important and it must include your name and the keyword as an anchor text plus a small text ad, which can persuade the reader to click the link there.
Many affiliate business marketers publish articles on their websites in the article pages or in their blogs. This is a great visitor service and after you have written a nice set of marketing articles, visitors can use them as an affiliate business library by bookmarking that page.
One of the article marketing benefits is that it works also long term and if you have done a careful work with the keyword picking you can enjoy a regular traffic during a long period of time, because the marketing articles will stay in the Net for years.
If you sometimes feel, that your head is empty and you just cannot find new topics, just type your affiliate business keyword into Google and you can get tons of good ideas or go to the EzineArticle and look at the table of the latest submissions there.
I like the article marketing especially because you can express yourself and really show that this is your way to do the affiliate business marketing. That is the fact, which know one can copy. So just do it!
Juhani Tontti, B.Sc., Marketing. Let The Article Marketing To Make Your Promotions! Visit My Site And Find Lots Of Good Examples Of My Marketing Articles And Copy Them Into Your Own Affiliate Business Marketing Site.
11 Successful Ways To Structure Your Article So That It is Easy to Write and to Read
An article is not just a solid slab of text. It has a structure. The structure helps the reader understand the message of the author and also makes it easier for the author to write the article.
Here are a few classic structures that are commonly used by article authors
1. A Check list or Tip Sheet
A check list is one of the commonest styles or structures used by writers. Typical titles are "7 Ways to Get Started with Article Writing" and "Latest 6 Amazing and Powerful Steps to Explode Your Article Writing". So you could have "10 Ways To Make your Hamster Happy" or "3 Powerful Tips to Tone Up your Abs".
2. Reviews of Products and Services
If you know you niche well you'll be aware that new products and updated products are coming out weekly if not daily. It is a simple matter to describe and discuss the latest camera, car, ebook or whatever.
This kind of article is the one most likely to earn money fast; especially if you do the review soon after the product is released. If you put your article on a popular article directory and use a link that obeys the rules of the site, readers may click through and buy the product. Not all article sites allow affiliate links so it's down to you to check. If they do not you can direct your readers to a free report you have written which is simply a longer review in pdf and put your affiliate links in that!
If you target the right products and model numbers you can make a significant income. Fast moving expensive products are most suitable for this treatment-software is a good example.
In my free report "7 Secrets Every Newbie Needs To Know" I have warned my readers about the prevalence of bogus review sites on the Net. The formula is to feature a product and simply rave enthusiastically about it and then leave a few affiliate links handy!
A slight refinement of the outright hype or rave review is to give a very good "review" and mention a small flaw in the product. Sometimes the "reviewer" will offer a guide or ebook to overcome this flaw. If it walks like a duck and sounds like a duck...a bogus review is still a bogus review.
Bogus review sites are good for your overall business because you will quickly build a reputation for honesty by doing genuine reviews and caring for your subscribers and that builds a following
If you are writing a genuine review you must constructively criticise the product! This is easy if you know your niche. An editorial tone is suitable for a review and works better than outright endorsement.
3. Here Is The News!
Can you profit from a news item? The simplest way is in your blog. Every day news channels are delivering vast amounts of information and some of it can be blogged! You can easily include an affiliate link to a product that is relevant
4. Comparison shopping
The benefits of one form of investing over another; the Nikon PQR or the Canon XYZ? To holiday in Tuscany or Tuscaloosa? Time release Vitamins or normal. "To be or not to be...?"
5. Frequently Asked Questions
FAQs are surprisingly popular and very easy to write and assemble as an article. "FAQ When Buying a New Computer".
6. Tell People What's Good
Benefits are a motivating and pleasant way to write. Just feel happy about something and write about it. Sadly this could be interpreted as "hype", so run a cool editorial eye over the article a day or two after writing it and before you publish it.
7. How To ...
How to write articles, How to make Yummy Apple Pies. No end to it really!
8. Autobiography
Not your whole life! As an example I will refer you to the home page of www.allergyactiononline.com just read the paragraph, "One morning I was excited..." That is a real extract from my childhood. There are many ways you can illustrate a point with a short personal story. People like stories. Change that to "well told stories".
9. Break out your calendar!
In Spring I can write about allergies; at midsummer about heatstroke; autumn about-Halloween, Thanksgiving....Xmas, New Year....OK?
10. What is..?
Asking questions hooks the reader. Ask a question you can discuss in your article. What is the best question to ask?
11. The Downside
I did not want to talk about negative things but this is a legitimate structure for an article. "Things to look out for when buying a new computer" or "Avoid these hazards and have a happy camping holiday". The old newspaper maxim is, "If it bleeds, it leads"
A knowledge of the classic structures of articles is essential for the new article writer. Knowing these structures can help to bridge the gap between having the idea of writing and actually doing it.
Many writers struggle with "writer's block" and having a structure to begin to put your ideas in is a way to overcome it.
Some structures, like a review for a new product, suggest themselves but it can help to trigger ideas to run through these article styles when starting to write your article. It may be that an article will best be suited to a mixture of the structures listed above.
The crucial test is whether it reads well. Reading your article aloud is the best way to see where the problems are and how to fix them.
Taking extra pains at the time of choosing the right structure for your article produces an article that scans well and produces a happy reader.
And that is what it's all about!
For more great ideas on using Article Marketing visit the author's website http://www.rightarticlemarketing.com and get your own copy of "Article Marketing the Right Way" by Alex Newell
11 Successful Ways To Structure Your Article So That It is Easy to Write and to Read
An article is not just a solid slab of text. It has a structure. The structure helps the reader understand the message of the author and also makes it easier for the author to write the article.
Here are a few classic structures that are commonly used by article authors
1. A Check list or Tip Sheet
A check list is one of the commonest styles or structures used by writers. Typical titles are "7 Ways to Get Started with Article Writing" and "Latest 6 Amazing and Powerful Steps to Explode Your Article Writing". So you could have "10 Ways To Make your Hamster Happy" or "3 Powerful Tips to Tone Up your Abs".
2. Reviews of Products and Services
If you know you niche well you'll be aware that new products and updated products are coming out weekly if not daily. It is a simple matter to describe and discuss the latest camera, car, ebook or whatever.
This kind of article is the one most likely to earn money fast; especially if you do the review soon after the product is released. If you put your article on a popular article directory and use a link that obeys the rules of the site, readers may click through and buy the product. Not all article sites allow affiliate links so it's down to you to check. If they do not you can direct your readers to a free report you have written which is simply a longer review in pdf and put your affiliate links in that!
If you target the right products and model numbers you can make a significant income. Fast moving expensive products are most suitable for this treatment-software is a good example.
In my free report "7 Secrets Every Newbie Needs To Know" I have warned my readers about the prevalence of bogus review sites on the Net. The formula is to feature a product and simply rave enthusiastically about it and then leave a few affiliate links handy!
A slight refinement of the outright hype or rave review is to give a very good "review" and mention a small flaw in the product. Sometimes the "reviewer" will offer a guide or ebook to overcome this flaw. If it walks like a duck and sounds like a duck...a bogus review is still a bogus review.
Bogus review sites are good for your overall business because you will quickly build a reputation for honesty by doing genuine reviews and caring for your subscribers and that builds a following
If you are writing a genuine review you must constructively criticise the product! This is easy if you know your niche. An editorial tone is suitable for a review and works better than outright endorsement.
3. Here Is The News!
Can you profit from a news item? The simplest way is in your blog. Every day news channels are delivering vast amounts of information and some of it can be blogged! You can easily include an affiliate link to a product that is relevant
4. Comparison shopping
The benefits of one form of investing over another; the Nikon PQR or the Canon XYZ? To holiday in Tuscany or Tuscaloosa? Time release Vitamins or normal. "To be or not to be...?"
5. Frequently Asked Questions
FAQs are surprisingly popular and very easy to write and assemble as an article. "FAQ When Buying a New Computer".
6. Tell People What's Good
Benefits are a motivating and pleasant way to write. Just feel happy about something and write about it. Sadly this could be interpreted as "hype", so run a cool editorial eye over the article a day or two after writing it and before you publish it.
7. How To ...
How to write articles, How to make Yummy Apple Pies. No end to it really!
8. Autobiography
Not your whole life! As an example I will refer you to the home page of www.allergyactiononline.com just read the paragraph, "One morning I was excited..." That is a real extract from my childhood. There are many ways you can illustrate a point with a short personal story. People like stories. Change that to "well told stories".
9. Break out your calendar!
In Spring I can write about allergies; at midsummer about heatstroke; autumn about-Halloween, Thanksgiving....Xmas, New Year....OK?
10. What is..?
Asking questions hooks the reader. Ask a question you can discuss in your article. What is the best question to ask?
11. The Downside
I did not want to talk about negative things but this is a legitimate structure for an article. "Things to look out for when buying a new computer" or "Avoid these hazards and have a happy camping holiday". The old newspaper maxim is, "If it bleeds, it leads"
A knowledge of the classic structures of articles is essential for the new article writer. Knowing these structures can help to bridge the gap between having the idea of writing and actually doing it.
Many writers struggle with "writer's block" and having a structure to begin to put your ideas in is a way to overcome it.
Some structures, like a review for a new product, suggest themselves but it can help to trigger ideas to run through these article styles when starting to write your article. It may be that an article will best be suited to a mixture of the structures listed above.
The crucial test is whether it reads well. Reading your article aloud is the best way to see where the problems are and how to fix them.
Taking extra pains at the time of choosing the right structure for your article produces an article that scans well and produces a happy reader.
And that is what it's all about!
For more great ideas on using Article Marketing visit the author's website http://www.rightarticlemarketing.com and get your own copy of "Article Marketing the Right Way" by Alex Newell
The Best Way to Drive Traffic to Your Site
You've probably heard by now that article marketing can help you build links back to your site. Okay, here's the skinny - Article marketing just plain, flat-out works if you're looking to drive traffic to your site. This is so as Article marketing is still one of the best ways to drive web traffic to your site.
Most importantly, article marketing is still one of the best ways to drive web traffic to your sites in the viral manner as more and more publishers publish your articles on their sites. Since the concept of 'Article writing is the best way to promote your website' became the vogue recently most people think that it is enough to dash off a couple of words and then mass submit these articles to the slew of Article Directories that has recently sprung up all over the place.
Research and construct a list of all the free article directories you can find so that you can simply submit your articles to the sites on your list when you've finished writing. Optimize the Text Naturally: You want your article to pop to the top of a list when someone searches for it - and in search engines. While article marketing is a function of many factors that may not lend itself to an exact computation of benefits in monetary terms, we cannot run away from the fact that when it comes to profitability of any online business, we have to think in terms of dollars and cents.
But by themselves they don't put money in your pocket - there are a myriad of factors that can turn your article marketing efforts into an opportunity to increase your income, not just the number of visitors to your site. Imagine the power of article submission marketing when your mass quantities of articles are submitted to the many article directories. By doing a correlation study between the revenue obtained and the number of articles submitted in article marketing, keeping other factors constant as far as possible, it will be possible to gauge the quality of the author's writing.
Ezine publishers usually shun articles that are too long so to create a potential viral marketing article, you will need to keep the number of words between 250 and 400 words or so. The whole idea about creating a viral marketing article is to create the sort of article that will get re-posted and re-published as many times as possible. One of the major benefits of article marketing is the ability for a particular article to spread throughout the internet onto several websites, often referred to as "viral marketing".
Because it's both free and viral, article marketing is obviously the most cost-effective of the three methods discussed here today. The reason I like article marketing so much is because it's free and also because articles are viral. The power of article marketing is obvious, and if you are a website owner, you should certainly be using it to drive free targeted traffic to your website.
In conclusion, this article highlights four reasons why Article Marketing is a good way to consider especially if you are on a tight budget and its ability to send your website continuous targeted website traffic is something that you should consider carefully if you want to use this method of online promotion. The more you learn about how to effectively use article distribution, the more it will benefit your business delivering a substantial increase in website traffic and sign ups.
Article marketing revolution. Make money to submit your articles niche and get massive backlinks to your site.
Go to http://www.nichearticledirectory.com/
The Best Way to Drive Traffic to Your Site
You've probably heard by now that article marketing can help you build links back to your site. Okay, here's the skinny - Article marketing just plain, flat-out works if you're looking to drive traffic to your site. This is so as Article marketing is still one of the best ways to drive web traffic to your site.
Most importantly, article marketing is still one of the best ways to drive web traffic to your sites in the viral manner as more and more publishers publish your articles on their sites. Since the concept of 'Article writing is the best way to promote your website' became the vogue recently most people think that it is enough to dash off a couple of words and then mass submit these articles to the slew of Article Directories that has recently sprung up all over the place.
Research and construct a list of all the free article directories you can find so that you can simply submit your articles to the sites on your list when you've finished writing. Optimize the Text Naturally: You want your article to pop to the top of a list when someone searches for it - and in search engines. While article marketing is a function of many factors that may not lend itself to an exact computation of benefits in monetary terms, we cannot run away from the fact that when it comes to profitability of any online business, we have to think in terms of dollars and cents.
But by themselves they don't put money in your pocket - there are a myriad of factors that can turn your article marketing efforts into an opportunity to increase your income, not just the number of visitors to your site. Imagine the power of article submission marketing when your mass quantities of articles are submitted to the many article directories. By doing a correlation study between the revenue obtained and the number of articles submitted in article marketing, keeping other factors constant as far as possible, it will be possible to gauge the quality of the author's writing.
Ezine publishers usually shun articles that are too long so to create a potential viral marketing article, you will need to keep the number of words between 250 and 400 words or so. The whole idea about creating a viral marketing article is to create the sort of article that will get re-posted and re-published as many times as possible. One of the major benefits of article marketing is the ability for a particular article to spread throughout the internet onto several websites, often referred to as "viral marketing".
Because it's both free and viral, article marketing is obviously the most cost-effective of the three methods discussed here today. The reason I like article marketing so much is because it's free and also because articles are viral. The power of article marketing is obvious, and if you are a website owner, you should certainly be using it to drive free targeted traffic to your website.
In conclusion, this article highlights four reasons why Article Marketing is a good way to consider especially if you are on a tight budget and its ability to send your website continuous targeted website traffic is something that you should consider carefully if you want to use this method of online promotion. The more you learn about how to effectively use article distribution, the more it will benefit your business delivering a substantial increase in website traffic and sign ups.
Article marketing revolution. Make money to submit your articles niche and get massive backlinks to your site.
Go to http://www.nichearticledirectory.com/
Amazing Article Marketing - Discover 6 Fast Secrets to Energize Your Article Marketing
If you are currently using article marketing and noticing that your website traffic and your sales potentials are dramatically dropping, I suggest that you energize your marketing efforts to pull up your numbers again. Here's how:
1. Improve on your titles. Make them more attention-grabbing and enticing by using powerful words and key phrases that can effectively push the buttons of your potential clients. Don't forget to communicate the readers' benefits or the reason why online users should check on your content. Keep your titles short but striking.
2. Improve your content. Pack your articles with valuable, detailed, and complete information that will help your readers better understand your topic. Never leave any stone unturned by not assuming on what your potential clients already know. Make your content easy to understand, direct to the point, and highly targeted to your potential clients' needs.
3. Improve your resource box. If your conversation rate is not impressive at all, I'd say rewrite your resource box and make it more powerful and enticing. Aside from your name, your website's URL, and your expertise, don't forget to include the benefits that you can offer to online users when they visit your website. You can lure them with more valuable information or freebies.
4. Write more. Dramatically increase the number of your inbound links by multiplying the number of your submission. Strive to write at least 5-7 articles per day or hire ghostwriters who can provide you with quality articles for reasonable prices.
5. Widely distribute your articles. Aside from article submission sites, you can also post your articles to your website, blog, forums, and social networking sites to increase their exposure online.
6. Check your progress. Consistently check your click through rate and how your articles are performing online. Continuously improve on them until you reach your goals.
To learn more, download my free guide, "How to Generate $15,000 Per Month Online" here: "How to Generate $15,000 Per Month Online"
Sean Mize is an internet marketing mentor who teaches people to generate over $15,000 per month online via automated systems and product funnels.
Amazing Article Marketing - Discover 6 Fast Secrets to Energize Your Article Marketing
If you are currently using article marketing and noticing that your website traffic and your sales potentials are dramatically dropping, I suggest that you energize your marketing efforts to pull up your numbers again. Here's how:
1. Improve on your titles. Make them more attention-grabbing and enticing by using powerful words and key phrases that can effectively push the buttons of your potential clients. Don't forget to communicate the readers' benefits or the reason why online users should check on your content. Keep your titles short but striking.
2. Improve your content. Pack your articles with valuable, detailed, and complete information that will help your readers better understand your topic. Never leave any stone unturned by not assuming on what your potential clients already know. Make your content easy to understand, direct to the point, and highly targeted to your potential clients' needs.
3. Improve your resource box. If your conversation rate is not impressive at all, I'd say rewrite your resource box and make it more powerful and enticing. Aside from your name, your website's URL, and your expertise, don't forget to include the benefits that you can offer to online users when they visit your website. You can lure them with more valuable information or freebies.
4. Write more. Dramatically increase the number of your inbound links by multiplying the number of your submission. Strive to write at least 5-7 articles per day or hire ghostwriters who can provide you with quality articles for reasonable prices.
5. Widely distribute your articles. Aside from article submission sites, you can also post your articles to your website, blog, forums, and social networking sites to increase their exposure online.
6. Check your progress. Consistently check your click through rate and how your articles are performing online. Continuously improve on them until you reach your goals.
To learn more, download my free guide, "How to Generate $15,000 Per Month Online" here: "How to Generate $15,000 Per Month Online"
Sean Mize is an internet marketing mentor who teaches people to generate over $15,000 per month online via automated systems and product funnels.
6 'Old-School' Tips To Start A Photography Business With Old School Photography Marketing Strategies
Too often, these days, photographers planning to start a photography business 'jump' into the 'mix' with all of the 'new' (as in technologically advanced and innovative, etc.) bells and whistles of photography marketing. Of course, in order to start a photography business successfully and on solid ground it is critical to use 'modern tools.' But, many photographers, too often forget (or never knew) that the 'modern marketing tools' are improved 'old-school' marketing tools.
Of course, too many 'old-school' photographers use 'old-school' small business marketing activities and 'refuse' to adapt to the conveniences of 'modern marketing tools.' As an example: there was a time when people were 'confused and mesmerized' with cell phones! Many couldn't conceive how the telephones worked without wires! Many refused to get a cell phone - figuring that they were a 'fad' and they could 'get by' with what they've been 'getting by' with for all of this time! Is this familiar to you?
'Old School' Tip #1'Old-School' Has A Place In 'Modern' Times
Your photography marketing activities should include the 'old-school' basics - with 'modern' adjustments for efficiency and professionalism. To start a photography business without using modern tools is like trying to successfully run a business without a telephone - wireless or 'old-school/wired-to-the-wall' type!
'Old School' Tip #2 - For The Foreseeable Future - 'Technology' Won't Replace People
As advanced as technology is and is getting, and as convenient as technology is making everyday life for people, and as time-saving as technology has become - people 'still' prefer, and gravitate towards, 'other people' - the human touch. Photographers that can remember and build their photography marketing strategy on 'people-still-needing-people' strategies and activities are the consistently successful photographers - no matter what their photography niche.
'Old School' Tip #3 - Cyber-Space Has It's Pluses - But, The Masses Still Prefer Literature
Yes, that's right. Most of the world 'aren't' online all of the time! Oh sure, the numbers (of people online a good deal of the time) are growing, but, an all-time 'old-school' photography marketing favorite is still a favorite of the masses - literature. After all, that's how most photos are seen. Modern technology has made these tools even more effective in marketing for photographers. For example, with the quality of ink-jet printers, I can make business cards on an 'as needed' basis. Also, I can change my business card whenever I need or want to. As a photographer, not only should I leave them everywhere, I should do so regularly. Likewise with other 'old-school' photography business marketing staples such as brochures, fliers and circulars, for example. Ink-jet technology allows photographers to produce 'customer-specific' calendars and greeting cards - that's 'old-school' photo marketing at the next level.
'Old School' Tip #4 - Tie-ins With Other Businesses
This strategy is especially effective these days. I think it's because so many 'old-school' photographers are leaving the photography business and taking successful marketing techniques with them. Tie-ins work with many type 'people' businesses such as hair salons, spas, local restaurants, etc. For example, Photographer, Dan Eitreim, offers the following (and similar) photography business marketing tip in his free 5 day photo marketing course at www.parttimephotography.com. Dan suggest approaching a restaurant owner and propose to come in on Sundays and take family portraits of the restaurant customers. He suggests that the photographer give away the photos and will capitalize from the exposure, the good will and the gratitude of the restaurant owner - after all, his customers will be singing his praises - and returning to spend money at his business!
'Old School' Tip #5 - Show What You Got!
And then, there's the 'granddaddy' of all 'old-school' strategies; the 'never-fail,' 'fool-proof,' 'never-let-you-down' best of the best - "show them that you're the best!" In other words, display your work. Online isn't the only place to display your work.
Your display can be as simple as a few small portraits at a store. You can create large contemporary displays in malls or events or arts & crafts shows or trade shows. What's important is that you only display your best work. I want to offer this lesson learned from me displaying my work without giving consideration to who the audience I wanted to appeal to. I had enlarged some beautiful and finely detailed flowers and had them on display. Many people would stop by, look at the display, and ask for more information. Photo session follow ups were so-so. Then, one day, I stopped displaying the 'finely-detailed' photos and replaced them with great portraits of 'regular' people - business literally exploded. Lesson learned: my target audiences (women) don't want 'finely-detailed' photos - no matter how beautiful the flowers are. They wanted 'softer-focused' photos of very regular people. And they didn't 'tell' me this until after I changed the displays! Changing my 'old-school' displays and practicing 'old-school' human interaction taught me valuable lessons and increased my photography business.
'Old School' Tip #6 - 'Modern Technology' Is Great And Effective - But 'Old-School' Gets You Paid
One final example of the sustainability of 'old-school' photography marketing techniques in the times of 'modern technological advancements:' photography customers don't care how many mega-pixels that your camera has, or how fast your lens is, or the name brand of your equipment, or whether your shooting raw, jpeg, or whatever. They simply want to know - "can you make me look good?"
Long live 'old-school.'
Kalem Aquil is a 'semi-burnt-out' photographer that dispenses free, unsolicited (yet, very good and accurate) tips and advice to budding photographers that want to take their photography business to the next level. He dispenses such advice to budding photographers such as "where to start," "what to charge," "how to know if you're really, really ready," etc. etc. etc. He dispenses his free and unsolicited advice here. Subscribe to his free ezine, the "Best Amateur Photography Tips Digest," and receive a Bonus Special Report - "How To Build Your Own Successful Photography Website." Click here to subscribe.
6 'Old-School' Tips To Start A Photography Business With Old School Photography Marketing Strategies
Too often, these days, photographers planning to start a photography business 'jump' into the 'mix' with all of the 'new' (as in technologically advanced and innovative, etc.) bells and whistles of photography marketing. Of course, in order to start a photography business successfully and on solid ground it is critical to use 'modern tools.' But, many photographers, too often forget (or never knew) that the 'modern marketing tools' are improved 'old-school' marketing tools.
Of course, too many 'old-school' photographers use 'old-school' small business marketing activities and 'refuse' to adapt to the conveniences of 'modern marketing tools.' As an example: there was a time when people were 'confused and mesmerized' with cell phones! Many couldn't conceive how the telephones worked without wires! Many refused to get a cell phone - figuring that they were a 'fad' and they could 'get by' with what they've been 'getting by' with for all of this time! Is this familiar to you?
'Old School' Tip #1'Old-School' Has A Place In 'Modern' Times
Your photography marketing activities should include the 'old-school' basics - with 'modern' adjustments for efficiency and professionalism. To start a photography business without using modern tools is like trying to successfully run a business without a telephone - wireless or 'old-school/wired-to-the-wall' type!
'Old School' Tip #2 - For The Foreseeable Future - 'Technology' Won't Replace People
As advanced as technology is and is getting, and as convenient as technology is making everyday life for people, and as time-saving as technology has become - people 'still' prefer, and gravitate towards, 'other people' - the human touch. Photographers that can remember and build their photography marketing strategy on 'people-still-needing-people' strategies and activities are the consistently successful photographers - no matter what their photography niche.
'Old School' Tip #3 - Cyber-Space Has It's Pluses - But, The Masses Still Prefer Literature
Yes, that's right. Most of the world 'aren't' online all of the time! Oh sure, the numbers (of people online a good deal of the time) are growing, but, an all-time 'old-school' photography marketing favorite is still a favorite of the masses - literature. After all, that's how most photos are seen. Modern technology has made these tools even more effective in marketing for photographers. For example, with the quality of ink-jet printers, I can make business cards on an 'as needed' basis. Also, I can change my business card whenever I need or want to. As a photographer, not only should I leave them everywhere, I should do so regularly. Likewise with other 'old-school' photography business marketing staples such as brochures, fliers and circulars, for example. Ink-jet technology allows photographers to produce 'customer-specific' calendars and greeting cards - that's 'old-school' photo marketing at the next level.
'Old School' Tip #4 - Tie-ins With Other Businesses
This strategy is especially effective these days. I think it's because so many 'old-school' photographers are leaving the photography business and taking successful marketing techniques with them. Tie-ins work with many type 'people' businesses such as hair salons, spas, local restaurants, etc. For example, Photographer, Dan Eitreim, offers the following (and similar) photography business marketing tip in his free 5 day photo marketing course at www.parttimephotography.com. Dan suggest approaching a restaurant owner and propose to come in on Sundays and take family portraits of the restaurant customers. He suggests that the photographer give away the photos and will capitalize from the exposure, the good will and the gratitude of the restaurant owner - after all, his customers will be singing his praises - and returning to spend money at his business!
'Old School' Tip #5 - Show What You Got!
And then, there's the 'granddaddy' of all 'old-school' strategies; the 'never-fail,' 'fool-proof,' 'never-let-you-down' best of the best - "show them that you're the best!" In other words, display your work. Online isn't the only place to display your work.
Your display can be as simple as a few small portraits at a store. You can create large contemporary displays in malls or events or arts & crafts shows or trade shows. What's important is that you only display your best work. I want to offer this lesson learned from me displaying my work without giving consideration to who the audience I wanted to appeal to. I had enlarged some beautiful and finely detailed flowers and had them on display. Many people would stop by, look at the display, and ask for more information. Photo session follow ups were so-so. Then, one day, I stopped displaying the 'finely-detailed' photos and replaced them with great portraits of 'regular' people - business literally exploded. Lesson learned: my target audiences (women) don't want 'finely-detailed' photos - no matter how beautiful the flowers are. They wanted 'softer-focused' photos of very regular people. And they didn't 'tell' me this until after I changed the displays! Changing my 'old-school' displays and practicing 'old-school' human interaction taught me valuable lessons and increased my photography business.
'Old School' Tip #6 - 'Modern Technology' Is Great And Effective - But 'Old-School' Gets You Paid
One final example of the sustainability of 'old-school' photography marketing techniques in the times of 'modern technological advancements:' photography customers don't care how many mega-pixels that your camera has, or how fast your lens is, or the name brand of your equipment, or whether your shooting raw, jpeg, or whatever. They simply want to know - "can you make me look good?"
Long live 'old-school.'
Kalem Aquil is a 'semi-burnt-out' photographer that dispenses free, unsolicited (yet, very good and accurate) tips and advice to budding photographers that want to take their photography business to the next level. He dispenses such advice to budding photographers such as "where to start," "what to charge," "how to know if you're really, really ready," etc. etc. etc. He dispenses his free and unsolicited advice here. Subscribe to his free ezine, the "Best Amateur Photography Tips Digest," and receive a Bonus Special Report - "How To Build Your Own Successful Photography Website." Click here to subscribe.
Article Marketing and the Long Term Dynamic
Article marketing has been a wonderful tool for driving traffic, both direct, and search engine, to web pages and web sites for several years now. It drives immediate traffic, and it drives longer term traffic, especially from the search engines.
So what is the long term dynamic? The long term dynamic involves the relationship that is developed between you and your article-generated visitor. Because the article-generated visitor comes to your web site of their own free will; they werent bribed or sent or tricked into getting to your web site. They came willingly, after having evaluated you and your concepts.
What this means is that the visitor to your web pages from an article marketing campaign already has developed some kind of bond with you. They already like you, or they wouldnt have clicked through. In short, the article marketed visitor wants is already presold on you and your web site before they even get there.
This means that your email campaign is not the testing ground for you. It means they have already decided they like you and they trust you. Your email campaign simply solidifies that. You email campaign simply extends the relationship you began when you wrote the article.
And in the long term, the article-generated visitor should open more emails, read more emails, click more links in your emails, and buy more from you.
And that means that the long term dynamic for you is that the article marketed lead buys more from you long term, and that means more profits long term.
Do you want to learn more about how I do it? I have just completed my brand new guide to article marketing success, Your Article Writing and Promotion Guide
Download it free here: Secrets of Article Promotion
Do you want to learn how to build a massive list fast? Click here: Email List Building
Sean Mize is a full time internet marketer who has written over 800 articles in print and 9 published ebooks.
